Open to opportunities

phenny odera

@phennyodera

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Experienced social media strategist driving audience engagement and brand growth.

Kenya

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can leverage my skills in social media strategy and content creation to drive brand growth and audience engagement.

I am an experienced social media strategist with over 8 years of success in managing multi-platform digital campaigns. My expertise lies in driving audience engagement and strengthening brand presence through effective content creation and community management. I have a strong understanding of funnel marketing and client engagement, which allows me to create impactful strategies that resonate with target audiences.

In my current role as an Assistant Corporate Communications Officer at the Kenya National Highways Authority, I oversee social media strategies that engage over 300k followers. I have successfully boosted engagement by 15% through tailored content and strategic interactions. My previous experience as a Social Media Manager and Content Writer has equipped me with the skills to craft compelling narratives and optimize digital marketing strategies, ensuring that organizations grow their online reach while connecting meaningfully with their communities.

Experience

Work history, roles, and key accomplishments

Current

Assistant Corporate Communications Officer

Current

Kenya National Highways Authority

Jul 2022 - Present (2 years 11 months)

Oversaw social media strategy for Facebook and Twitter, engaging a combined audience of 300k+ followers and boosting engagement by 15%. Developed and curated multimedia content aligned with corporate communication goals and funnel marketing objectives. Delivered weekly performance reports analyzing reach, engagement, and client inquiry tracking to support data-driven content adjustments.

Social Media Strategy Twitter Content Creation Multimedia Content performance reporting Analytics

Social Media Manager

Keracc Consultancy

Sep 2023 - Dec 2023 (3 months)

Developed and executed tailored social media strategies, enhancing brand visibility and engagement across platforms. Wrote compelling copy and managed community engagement, ensuring prompt responses and facilitating lead tracking. Created dynamic content and provided detailed social media reports to optimize strategy and align campaign goals with funnel marketing stages.

Social Media Strategy Copywriting Community Engagement Content Creation Social Media Reporting

Account Manager

3rd Floor Digital Kenya

Oct 2021 - Jun 2022 (8 months)

Orchestrated the launch of two major brand campaigns, driving a 60% increase in Facebook engagement and a 30% growth in audience reach. Analyzed social media performance, delivering detailed reports on audience growth, content effectiveness, and lead tracking. Led the digital relaunch of a key product line, boosting customer engagement by 30% through targeted content and promotions.

Account Management Campaigns Audience Reach performance reporting Digital Relaunch Customer Engagement

Content Writer

Phenny Discovers

Oct 2018 - Jan 2023 (4 years 3 months)

Crafted engaging travel and lifestyle stories tailored for a diverse audience, applying social media best practices. Conducted in-depth research for each article, ensuring factual accuracy and supporting top-of-funnel engagement. Utilized strong writing skills to create compelling narratives and contributed to shaping the brand’s voice.

Content Writing Lifestyle Writing Research Copywriting