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PENINAH NJOKI

@peninahnjoki

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SEO content writer and editor who ranks content and grows engagement.

Kenya

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What I'm looking for

I’m looking for a role where I can develop SEO-focused content strategies, write and edit high-performing long-form articles, and collaborate with editors and marketing teams to grow reader engagement and deliver measurable results.

I’m an SEO Content Writer and Content Editor with over seven years of experience creating, editing, and optimizing digital content for high-traffic media brands in Nairobi, Kenya. I’ve published and optimized more than 5,300 articles across entertainment, lifestyle, travel, current affairs, branded campaigns, and evergreen content, always aiming to deliver value that readers actually keep coming back to.

I specialize in keyword research, SEO content optimization, and search intent optimization, from headline and meta improvements to internal linking and article structure. I’m hands-on with publishing in WordPress, monitoring performance with Google Analytics and Google Trends, and improving editorial quality through copy editing, proofreading, and consistent editorial planning—while collaborating remotely using Asana, Trello, and Slack.

Experience

Work history, roles, and key accomplishments

SEO Content Writer & Content Editor

Radio Africa Group

May 2018 - May 2025 (7 years)

Wrote, edited, and optimized 5,300+ digital articles for high-traffic media brands, including entertainment, lifestyle, travel, news, and branded campaigns. Conducted keyword research and SEO optimization, published daily via WordPress, and tracked performance using Google Analytics and Google Trends while managing workflows in Asana, Trello, and Slack.