PENINAH NJOKI

I'm an SEO Content Writer and Content Editor with 7+ years of experience creating, editing, and optimizing content for high-traffic media brands in Nairobi, Kenya. I've published and optimized 5,300+ articles across entertainment, lifestyle, travel, current affairs, and branded campaigns — content built to rank, hold attention, and bring readers back.

Results I've driven:

• Grew a personal entertainment/news page (Udaku Zone) from 66 to 168 followers organically, entirely solo, with zero paid promotion — driving monthly views from 2.8K to 6,533 and engagement up to 267/month

• Wrote a feature on Mpasho about a model that gained enough visibility to land her a clothing contract with a socialite launching a men's fashion brand — proof that the right story doesn't just get read, it can change outcomes for the person it's about

• Sustained organic growth by publishing 7+ stories daily, five to six days a week, with breaking-news content consistently driving the strongest spikes in reach

I specialize in keyword research, search intent optimization, and on-page SEO — from headlines and meta descriptions to internal linking and article structure — with a track record of turning that strategy into measurable organic growth rather than just published content.

I'm hands-on with WordPress, track performance through Google Analytics and Google Trends, and maintain editorial quality through copyediting, proofreading, and consistent content planning.

I collaborate remotely using Asana, Trello, and Slack, and I'm comfortable working across distributed editorial teams and time zones.