Pedro Ávila

Leading AI-enabled design-to-code adoption across HelloFresh's design org. First designer to merge code directly into production. Built a suite of Claude Code agents for UX prototyping, AI-driven testing, and design-to-code (React/React Native), plus the UX Quality workflow that keeps AI-generated work aligned with our Design System. Scaled it to 26+ designers across 9 brands. Owner of the UX spac

Sole product designer for The Pets Table, HelloFresh's pet food brand, for 3 years. Owned every part of the user journey from MVP to scale. Focused on reaching feature parity with competitors while improving UX around pet parents' real needs: mixing different foods, more flexible box sizes, rescheduling deliveries, and adjusting portion sizes, primarily to increase CVR, AOR, and AOV.

Focused on improving the meal choice flow for all other HelloFresh brands: Factor, EveryPlate, ChefsPlate, Green Chef and Good Chop.

Established foundational designs for MVP apps and website solutions, working with private clients as well as larger companies like Consors Bank and Henkel. Conducted workshops with clients and structured and presented user research insights.

At finleap I created wireframes, prototypes, defined flows and interactions for a Consumer Loans focused product in a cross-functional team. I designed the UI based on Atomic Design and shared Design Libraries. I planned and executed in-house and remote user testing, bringing feedback interpretation into the product and conducted multidisciplinary strategic problem-solving workshops.

As a Designer at ília I worked in a multidisciplinary team in close relationship to the stakeholders (health insurance, car industry, financing, banks and startups), in order to help them define awesome UX, user flows, product features and the best experience possible for their customers. UI Design must always be top-notch, so we often tested our solutions through prototyping to achieve smooth usa

I opened this advertising agency with a friend. It was a short experience but I had never learnt this much. I worked as Creative/Art Director and controlled the production of graphic material, getting quotes and analyzing quality. I was in charge of the bureaucracy that involves running a business (here included: attending meetings, creating service proposals and pricing). I managed the money that

At ClickLab I worked mostly with Social Media and Digital Marketing as Art Director. I created graphic material for Facebook posts. I was also in charge of some clients' post schedules and I eventually edited some videos. Some clients we worked with: SEBRAE, Taguatinga Shopping, Terraço Shopping, Academia Julio Adnet, Paleteria Los Aztecas, AKER Security Solutions.