Gabriel Pule

Led design across three cross-functional squads for AI decision interfaces and conversational UX, building an org-wide AI design pattern library adopted across AI surfaces. Architected design system governance and created a 6-week iterative sprint framework to validate AI interactions with real users before engineering commits.

Contributed to CARL’s design and AI system architecture, shaping tool selection logic, system prompt design, voice/tone, and agent orchestration. Established standards for internal teams to build, test, and integrate MCP servers with CARL.

Redesigned the form builder for a workflow automation platform, driving 178% retention goal attainment, a 40% sign-up increase, and 40%+ overall adoption growth. Used Mixpanel and Amplitude funnel analysis to guide design and shipped progressive disclosure patterns plus an A/B testing and user interview validation protocol.

Rebuilt a developer-built operational tool into a self-serve platform for non-technical small business users, reducing support tickets and enabling expansion into new industry verticals. Unified the design system and redesigned onboarding and dashboards to improve self-serve usability.

Delivered independent UX and product design projects for multiple clients across industries, covering research, flows, prototypes, and UI/visual production. Produced solutions using web UI design and analytics-driven refinement.

Designed a gamified developer onboarding experience, increasing profile completion by 70% and test completion by 60%. Translated onboarding objectives into engaging UX flows to improve conversion through key steps.

Conducted research, wireframing, and prototyping and proposed new features and adjustments for a business platform. Collaborated with PM and engineers working with web, Unreal, and Unity.

Managed a small design team and created site templates, UX/UI, research outputs, wireframes, and prototypes. Owned diagramation and branding work to support product and communication goals.

Created site templates, branding, and UI/UX assets, including magazine and journal diagramation and VFX. Produced marketing and design deliverables using a range of Adobe tools.

Created logos and advertising materials and produced supporting graphic assets for clients. Worked primarily with visual design and typography/layout using standard creative software.

Created game concepts and scenarios and designed UI/UX for game interfaces. Produced interface design aligned to gameplay needs and player experience.

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Earned a BSc in Computer Science from UFRPE-UAG in Garanhuns, Brazil.

BSc in Computer Science at UFRPE-UAG (Garanhuns, Brazil) from 2013 to 2017.