Open to opportunities

Gabriel Pule

@gabrielpule

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Lead Product Designer crafting AI-powered conversational UX and workflow tools.

Brazil

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What I'm looking for

I’m looking to lead AI-powered product design across cross-functional squads—shaping conversational UX and design systems while validating outcomes with behavioral analytics and A/B testing to drive measurable retention and adoption.

I’m a Lead Product Designer specializing in AI-powered products and complex workflow tools, with 13 years of experience and a BSc in Computer Science. Currently at Corteva Agriscience, I lead design across 3 cross-functional squads for AI decision interfaces and conversational UX—building trust signals, confidence indicators, and clear error communication for real user needs.

Previously at Pipefy, I redesigned the core workflow automation form builder, delivering a 178% retention goal and a 40% sign-up increase by grounding work in Mixpanel and Amplitude behavioral analytics. I also built MCSS, an open-source, LLM-optimized CSS framework benchmarked at 95% AI first-attempt accuracy, and I use tools like Claude Code, Cursor, and Figma AI daily to prototype and validate faster.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Designer

Current

Corteva Agriscience

Jan 2022 - Present (4 years 5 months)

Led design across three cross-functional squads for AI decision interfaces and conversational UX, building an org-wide AI design pattern library adopted across AI surfaces. Architected design system governance and created a 6-week iterative sprint framework to validate AI interactions with real users before engineering commits.

UX Conversation Design Design Systems Behavioral Analytics User Research A B Testing UX Prototyping Cross functional Leadership

Senior Product Designer

Pipefy

Jan 2021 - Jan 2022 (1 year)

Redesigned the form builder for a workflow automation platform, driving 178% retention goal attainment, a 40% sign-up increase, and 40%+ overall adoption growth. Used Mixpanel and Amplitude funnel analysis to guide design and shipped progressive disclosure patterns plus an A/B testing and user interview validation protocol.

Product & Design Workflow Automation Behavioral Analytics Funnel Analysis Mixpanel Amplitude Progressive Disclosure A B Testing User Interviews

Senior UX Designer

Checklist Fácil

Jan 2019 - Jan 2021 (2 years)

Rebuilt a developer-built operational tool into a self-serve platform for non-technical small business users, reducing support tickets and enabling expansion into new industry verticals. Unified the design system and redesigned onboarding and dashboards to improve self-serve usability.

UX Design Self Serve Product Design Design Systems Onboarding Information Architecture Interaction Design User Research Usability Testing User Flows

Product Designer

GeekHunter Brasil

Jan 2018 - Jan 2019 (1 year)

Designed a gamified developer onboarding experience, increasing profile completion by 70% and test completion by 60%. Translated onboarding objectives into engaging UX flows to improve conversion through key steps.

Gamification Onboarding Product & Design Interaction Design User Experience Design User Journey Mapping Funnel Optimization Behavioral Design