At Personal Smarthome, I designed onboarding, device management, automations, clip playback, and sharing flows across Android, iOS, and web. Our cross-functional team reversed a negative NPS and doubled the active subscriber base over two years.
I've spent five years designing digital products and more than 20 years across advertising, branding, and visual communication. I bring visual systems, design thinking, and close collaboration with product, development, stakeholders, and business teams.
My freelance work includes critical-use interfaces for an electrosurgical unit and surgical defibrillator, plus health-insurance onboarding and an on-site sports-venue registration kiosk. I'm also building Swell Report, a mobile-first surf forecast tool for Argentina's Atlantic coast, from research and product definition through AI-assisted implementation.
