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Payal Patwal

@payalpatwal

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Digital Marketing Intern skilled in SEO, Content Marketing, WordPress/Shopify development & optimization, and Meta Ads.

India

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What I'm looking for

I'm seeking an entry-level role on a dynamic, growth-focused team where I can apply SEO, content marketing, and analytics to drive measurable engagement and learn from experienced marketers.

I’m a Digital Marketing intern with hands-on experience in SEO, Content Writing, Website development (Elementor), and Paid (Meta Ads) campaigns. At SoftScotch Solutions, I worked on SEO audits, WordPress/Shopify optimization, and currently manage Facebook & Instagram ads to boost engagement. At Go4Database, I wrote, published and optimized 25+ blogs using Ahrefs & SEMrush, improved rankings with on-page SEO, and updated older content for better performance. I bring strong analytical and creative skills with a drive to deliver measurable results and fresh ideas. I am well versed in tools like - Ahrefs, SEMrush, Ubersuggest, Google Keyword Planner, Meta Business Suite, WordPress, Elementor, Rank Math, Yoast SEO.

Experience

Work history, roles, and key accomplishments

Digital Marketing Intern

Softscotch Solutions

Jun 2025 - Aug 2025 (2 months)

Assisted in digital marketing strategies, optimized WordPress/Shopify pages, managed FB & IG ad campaigns, did SEO audit and improved SEO through keyword research, blogs, and on-page optimization.

SEO Content Writing WordPress Shopify Keyword Research SEMrush Ahrefs Facebook Ads Instagram Ads

Content Writer (On-page, SEO)

Go4Database

Feb 2025 - May 2025 (3 months)

Researched customer pain points and search intent, monitored competitors, and identified high-competition blog topics. Wrote, edited, and published 25+ EEAT-compliant, plagiarism-free, SEO-optimized blogs with keyword research and on-page SEO, ensuring alignment with publishing policies.

Content Marketing Content Development Content Management Blogger Google Workspace Google Sheets WordPress SEO SEO Tools SEO Strategies SEO Optimization

Education

Degrees, certifications, and relevant coursework

Institute of Management, Ghaziabad

Bachelor of Business Administration, Digital Marketing

2023 -

Pursuing a Bachelor of Business Administration (with a specialization in Digital Marketing) from 2023 to 2026 with focus on SEO, content marketing, social media, and analytics.