APARNA PURUSHOTHAMAN
@aparnapurushothaman
I’m a content writer and digital marketer who turns data into engaging growth.
IndiaWhat I'm looking for
I’m a determined and ambitious content writer and digital marketing professional with a combined experience of 2 years and 4 month in web annotation software, project coordination, and marketing basics such as SEO, SEM, and web analytics. I measure website traffic, navigate Google Analytics, and report results with dashboards and shortcuts, while currently studying toward the Google Analytics Individual Qualification Exam and Google Analytics for Power Users, SEO expert.
I’ve created content for blogs, founders, and official pages—writing Instagram captions, building content buckets, and driving growth with strategic posting times that went viral. I also support lead generation through WhatsApp broadcast messages and have run campaigns including Google ads, Facebook ads, and email marketing using MailChimp, alongside a team project where I built buyer personas and a social media content calendar.
Experience
Work history, roles, and key accomplishments
Freelance Content Writer
Codegnan
Feb 2025 - Jun 2025 (4 months)
Worked as a freelance content creator and strategist, producing AI-assisted e-books and roadmaps and planning Instagram content and captions for founders and official pages. Managed WhatsApp lead generation via broadcast messages and executed posting strategies that drove a viral post and increased follower and engagement growth.
Freelance Content Writer
Chegg India
Sep 2021 - Feb 2022 (5 months)
Wrote 15 articles and 20 blogs by following required guidelines.
Digital Marketing Intern
GaoTek
Aug 2021 - Sep 2021 (1 month)
Collected and entered around 200 CRM leads to support digital marketing operations.
Education
Degrees, certifications, and relevant coursework
Great Lakes
Post Graduate Program in Strategic Digital Marketing, Strategic Digital Marketing
2023 - 2024
Activities and societies: Learned WordPress for website creation, keyword research with Google Keyword Planner, and ran Google Ads and Facebook Ads as part of a team; completed email marketing using MailChimp and a final team project performing digital marketing analysis for Mamaearth including buyer persona and content strategy.
Completed a PGP in Strategic Digital Marketing from Great Lakes (Nov 2023 to May 2024).
Andhra University
Master of Commerce, Commerce
2019 - 2021
Completed a Master’s in Commerce at Andhra University from 2019 to 2021.
Krishna University
Bachelor of Commerce, Commerce
2014 - 2017
Grade: First Class
Completed a Bachelor’s in Commerce at Krishna University from 2014 to 2017.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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