Open to opportunities

Pavithra Raja

@pavithraraja1

Message

I turn FMCG sales and retail-panel data into automated executive dashboards and commercial recommendations.

India

Message

What I'm looking for

I'm looking to apply sales, commercial, and data analytics to improve reporting, forecasting, and decision-making, partnering closely with Sales, Supply Chain, and Finance teams.

At NielsenIQ, I deliver sales and category reporting for FMCG/CPG clients including P&G, Nestlé, Unilever, and PepsiCo. I use the NielsenIQ Discover Platform, SAP, SQL, Power BI, and Advanced Excel to turn retail-panel data into executive-ready insights, target-versus-actual reporting, and growth recommendations.

I've built forecasting models that improved accuracy by 22%, designed validation frameworks for 10M+ records per month that reduced data issues by 98.7%, and automated MTD/YTD reporting to cut manual effort by 70%. I partner with Sales, Supply Chain, and Finance teams to align KPI logic, improve reporting turnaround, and support commercial decisions.

Experience

Work history, roles, and key accomplishments

Senior Business & Data Operations Analyst

NielsenIQ

Jan 2024 - Dec 2026 (2 years 11 months)

Used the NielsenIQ Discover Platform daily to pull retail panel and sales/category data, translating extracts into executive-ready reporting for CXO/Director-level audiences. Collaborated with Sales, Supply Chain, and Finance stakeholders to define and refine KPIs for portfolios exceeding $50M, improving executive report adoption by 15%. Designed and maintained Power BI dashboards (DAX, Power Quer