Paulo Aloisio
@pauloaloisio
Marketing and developer with 20+ years blending branding, strategy, AI automation.
BrazilWhat I'm looking for
I’m Paulo Priess, a marketer and developer with more than 20 years of experience in branding, design, and digital marketing. I help entrepreneurs and organizations build strong brands by uniting strategy, identity, and technology for real impact.
Over the years, I’ve structured brands “from the manifesto to the visual identity” and built design systems for websites and apps. I also integrate AI and automation to accelerate the creation of content and improve marketing execution.
Professionally, I’ve led a digital marketing agency for 8 years and taught advertising and design in universities for 9 years. I’ve worked across roles including marketing coordination, digital marketing consulting, and creative direction—always focused on turning positioning into measurable communication.
Today, I co-found and co-edit the online magazine SINTETICA, shaping editorial direction, contributor relations, writing, graphic design, and web development. If you want to create or transform your brand, I’d love to help you position it strategically and build a strong identity across channels.
Experience
Work history, roles, and key accomplishments
Consultor. Planejamento de Marketing, Marketing Digital, Branding, Inteligência Artificial, Design Gráfico. Desenvolvimento de websites.
Co-founder and co-editor of the online magazine SINTETICA. Jointly responsible for editorial direction, contributor relations, writing, graphic design, and web development.
I assist organizations in crafting and executing effective digital marketing strategies, encompassing website optimization, social media engagement, targeted paid advertising, and efficient marketing automation.
Coordinates marketing activities including brand and identity work. Handles strategy, design, social media, testing, and project management.
Digital Marketing & medias Coordinator
May 2018 - Apr 2021 (2 years 11 months)
Manages digital marketing media and related activities. Works with analytics and creative/content tasks, including paid advertising across platforms.
Marketing Analyst: coordinated and operationalized all marketing activies.
Business Developer / Web Marketing
Gymglish
May 2016 - Sep 2016 (4 months)
Leads partnership development and provides web marketing consultancy for partners. Supports customer-facing work and analytics.
Partnership development.
Web marketing consultancy for partners.
Coordinated all Maketing related activities on brazilian territory, sales team support, localization of materials.
All Marketing related issues.
Brand development, communications, website and social media maintenance.
Art Director / Creative Director
Teaching experience
Post Graduation course Teacher - Website Planning
Graduation course Teacher - Advertising Design for Interactive Medias
Graduation course Teacher - Graphic Design and Visual Communication
Graduation course Teacher - Desktop Publishing
Technical course Teacher - Advertising and Marketing
Responsible for recruiting employees, account management, product development, project management.
Role included briefing definition with clients, art direction, graphic design, copywriting and quality assurance.
Education
Degrees, certifications, and relevant coursework
FGV - Fundação Getulio Vargas
Master of Business Administration (M.B.A.), Business/Office Automation/Technology/Data Entry
2002 - 2003
E-Management - Tecnologia da Informação Aplicada à Nova Economia
FURB - Universidade de Blumenau
Bachelor, Advertising
1991 - 1998
FURB - Universidade de Blumenau
Bacharelado, Comunicação
1991 - 1998
ESPM
1991 - 1992
Colégio Franciscano Santo Antônio
Ensino Médio
1979 - 1990
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
Skills
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