I am seeking freelance B2B projects in SEO & SEA. I look for partners who value a data-driven, transparent approach and a mindset that embraces testing. I thrive in creative, flexible environments where I can apply the latest best practices and my passion for learning new tools to drive performance and stay at the forefront of digital marketing.
Pauline Sulz
@paulinesulz
Freelance SEO & SEA Managerin | Spezialistin für B2B & Websiteoptimierung
What I'm looking for
Since February 2025, I have been working as a freelancer, helping companies unlock their full potential within creative and flexible work environments. Based on my previous experience as an Agency Account Strategist for Google Ads and as a Digital Marketing Consultant at the Swiss agency Digital Sense / Tourismusconsult GmbH, I possess in-depth expertise in strategic consulting and the implementation of digital marketing measures.
I specialize in the B2B sector, combining technical know-how with my background in Media and Communication Management (Bachelor of Arts). I am passionate about immersing myself in new topics, tools, and methodologies to ensure my work always reflects the latest industry best practices. I value a data-driven approach and a mindset that embraces testing and experimentation to continuously drive performance.
Services & Tools:
Paid Advertising: Expert in Google Ads and Meta Ads, complemented by LinkedIn Ads.
Website Optimization: Holistic website optimization through SEO audits, data-driven recommendations, and the creation of SEO-optimized content.
Soft Skills: Strong competencies in communication, creativity, and certified time management.
References & Industry Expertise: My current client portfolio includes ongoing support for consulting firms in the fields of HR-Tech and talent management, as well as specialized consulting companies. My project work also involves supporting globally active corporations in the agricultural machinery industry and renowned full-service digital agencies.
International Project Experience: Through my professional career with stations in Munich (DE), Lisbon (PT), and Switzerland (CH), I have extensive experience collaborating with international teams and managing campaigns across diverse markets. I offer my services fluently in German and English.
Experience
Work history, roles, and key accomplishments
Digital Marketing Consultant
Digital Sense / Tourismusconsult GmbH
Mar 2023 - Feb 2025 (1 year 11 months)
Delivered digital marketing strategy and campaign execution for tourism, B2C and B2B clients, improving online visibility and optimizing website performance. Coordinated paid media, analytics and client reporting to drive conversions.
Agency Account Strategist
Teleperformance Portugal
Nov 2021 - Feb 2023 (1 year 3 months)
Managed Google Ads accounts for agency clients, optimizing campaigns to improve performance and ROI across B2C and B2B campaigns.
Working student job (Lab Assistant)
Eurofins Genomics Europe Applied Genomics GmbH
Oct 2020 - Oct 2021 (1 year)
Supported high-throughput laboratory operations for the processing and analysis of COVID-19 PCR tests. Responsible for sample preparation, ensuring strict adherence to quality standards and maintaining high data accuracy under time-sensitive conditions.
Working student job (PR Assistant)
F&H Communications GmbH
Feb 2020 - Sep 2020 (7 months)
Assisted PR activities and agency operations, supporting media relations and communication tasks to help execute client campaigns. Managed administrative tasks and contributed to content preparation.
Intern at STROMBERGER PR
STROMBERGER PR
Sep 2019 - Jan 2020 (4 months)
Supported the creation of press releases and media distributions while assisting in the planning and execution of PR events. Conducted media monitoring, clipping analyses, and market research for clients in the lifestyle and tourism sectors.
Education
Degrees, certifications, and relevant coursework
MD.H (Mediadesign Hochschule München)
Bachelor of Arts, Media- and communicationmanagement
Grade: 2.0
Tech stack
Software and tools used professionally
Availability
Location
Salary expectations
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