At bet365, I defined the product roadmap for a transformational project to rewrite the trading platform from SQL to GCP. I also redesigned internal tools to bring AI and automation into daily workflows.
I installed rapid prototyping ceremonies to help teams align early in the SDLC, and led product managers overseeing priorities for major US sports.
At evoke (888 William Hill), I managed mobile app roadmaps across Sports Illustrated, Caesars/Harrah’s, and 888. I oversaw launches for Sports Illustrated Casino and SI Sportsbook across various states, and implemented an enterprise-wide customer insights program.
At Pro Football Focus, I formulated product strategy for subscription tools serving sports bettors and fantasy sports enthusiasts. I also created an accelerator program supporting sports-tech startups from ideation to launch.
