Patricia Hirsch
@patriciahirsch
Real estate acquisitions and leasing director who delivers ROI-driven deals, lease growth, and long-term tenant partnerships.
What I'm looking for
I’m a results-driven real estate executive with 15+ years of experience in leasing, commercial development, and acquisitions across the Quebec market. I specialize in identifying high-value opportunities, executing complex transactions, and building durable relationships with tenants, brokers, and municipal partners.
As Director, Acquisitions, I lead deal identification and evaluation, maintain a strong pipeline of commercial targets, and drive financial modeling, market analysis, and due diligence. I negotiate purchase agreements and financing structures and present recommendations to executive leadership through closing.
Across my leasing leadership roles, I’ve managed tenant retention and NOI growth by negotiating leases, renewals, expansions, and new tenant agreements. I also support cross-functional alignment with legal, construction, finance, and property management—guiding teams through budgeting, leasing strategy, and performance leadership while delivering consistent results in high-pressure environments.
Experience
Work history, roles, and key accomplishments
Director, Acquisitions
Forum
Jun 2024 - Present (1 year 11 months)
Lead identification and evaluation of land and property acquisition opportunities, building a pipeline of potential targets aligned with company strategy. Conduct financial modeling, due diligence, and stakeholder presentations, and oversee transactions through closing.
Vice President, Leasing
Plaza REIT
May 2023 - Jun 2024 (1 year 1 month)
Managed leasing activities for retail assets across Quebec and Ontario, focusing on tenant retention and NOI growth. Negotiated leases and renewals, delivered value-add opportunities through repositioning, and supported leasing strategy and budgeting.
Director, Leasing
Plaza REIT
Oct 2019 - May 2023 (3 years 7 months)
Executed leasing strategies in partnership with property managers, legal, construction, and finance to complete leasing agreements efficiently. Negotiated with national retailers and high-profile tenants, supported marketing efforts, and managed leasing budgets and forecasts.
Vice President, Leasing
Intella Immobilier
Aug 2016 - Oct 2019 (3 years 2 months)
Oversaw leasing strategies for a commercial and retail property portfolio, maintaining relationships with tenants and brokers. Negotiated lease terms and coordinated tenant onboarding and build-outs with internal and external teams.
Business Development Manager
Familiprix
Jan 2014 - Jun 2016 (2 years 5 months)
Directed real estate expansion strategy, including new store development, relocations, and site optimization. Evaluated feasibility, negotiated lease terms with landlords, and coordinated cross-functional execution with legal, marketing, and finance.
Leasing Representative
SmartCentres
Jul 2012 - Dec 2013 (1 year 5 months)
Managed leasing for a shopping center portfolio across Quebec, creating leasing plans and sourcing tenants through direct outreach and broker networks. Negotiated new leases and renewals to align with asset strategies and leasing objectives.
Project Manager, Development
Familiprix
Dec 2009 - Jan 2012 (2 years 1 month)
Coordinated development projects from site identification through lease negotiation and store opening. Led internal due diligence across financial, legal, and technical reviews, and partnered with multiple departments to deliver projects on time and on budget.
Leasing Assistant
First Capital Realty
Oct 2008 - Oct 2009 (1 year)
Provided administrative support to the leasing department by drafting lease agreements and managing document workflows. Supported broker communication and tracked key deliverables to help leasing processes run efficiently.
Independent Real Estate Agent
Independent
Jun 2005 - Jun 2008 (3 years)
Represented buyers and sellers in residential real estate transactions, handling property evaluations and showings. Supported negotiations and built client trust through responsive communication and strong service.
Education
Degrees, certifications, and relevant coursework
Université de Montréal
Minor in Communications, Communications
Completed a minor in communications at Université de Montréal.
Cégep régional de Lanaudière
Real Estate Certification, Real Estate
Earned a real estate certification through Cégep régional de Lanaudière.
Christ-the-King Secretarial School
Secretarial Studies, Secretarial Studies
Studied secretarial studies at Christ-the-King Secretarial School.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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