At beyerdynamic GmbH & Co. KG, I owned all social media channels, including strategy, content and partnerships. Before that, I coordinated cross-media marketing strategies and campaigns at E. Breuninger GmbH & Co.
At Schwarz Digits KG, I developed product content and content management systems, including online-store country rollouts and internationalization. I also teach Market Research & Consumer Understanding at University for applied sciences “HfT” Stuttgart and teach yoga as a self-employed instructor.

