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Patricia Bielecka

@patriciabielecka

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Experienced project manager with a strong background in digital marketing.

Zimbabwe

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What I'm looking for

I am seeking a role that allows me to leverage my project management and marketing skills in a dynamic environment, focusing on innovative strategies and collaborative teamwork.

I am a dedicated project manager with a proven track record in overseeing both internal and client-facing projects. At Define Creative, I spearheaded the management of various initiatives, ensuring timely execution of deliverables while enhancing workflow efficiency. My role involved creating and managing project documentation, supporting digital marketing efforts, and optimizing communication among teams and stakeholders.

With a background in marketing management at Telus, I developed comprehensive digital marketing strategies focused on B2B engagement. I utilized data-driven insights to create impactful marketing campaigns, aligning them with overall business objectives. My experience also includes optimizing website content for SEO, which significantly improved organic search rankings and increased inbound traffic.

In addition to my project management and marketing expertise, I have a strong foundation in data analysis and search quality optimization. I have worked on enhancing search algorithms and ensuring data quality for SEO effectiveness. My commitment to continuous learning is reflected in my certifications in content marketing and advanced SEO strategies.

Experience

Work history, roles, and key accomplishments

Current

Trainer

Current

Outlier

Jan 2024 - Present (1 year 11 months)

Evaluated the factual accuracy of AI-produced text and trained generative AI models. Ranked AI-generated responses based on quality and relevance, and created engaging prompts on given topics to aid model training.

AI Training Generative AI Quality Assurance Model Training

Current

Contractor

Current

InKitt

Jan 2024 - Present (1 year 11 months)

Managed accounts promoting eight romance novels across contemporary and fantasy genres, utilizing different media to enhance content and broaden audience reach. Collaborated with the team to refine content strategies and maintain consistent messaging.

Account Management Content Strategy Social Media Messaging

Current

Project Manager

Current

Define Creative

Jan 2024 - Present (1 year 11 months)

Spearheaded the management of internal and client-facing projects, ensuring timely execution of deliverables. Directed the organization and coordination of digital assets, improving workflow efficiency and supporting digital marketing initiatives.

Project Management Digital Marketing Workflow Optimization Stakeholder Management Recruitment Onboarding

Marketing Manager

Telus

Jan 2020 - Jan 2024 (4 years)

Developed and executed a comprehensive digital marketing strategy with a focus on B2B, aligning strategies with overall business objectives. Built and leveraged data-driven marketing campaigns, utilizing intent data to target and engage key accounts effectively.

Digital Marketing B2B Marketing Marketing Strategy Data Analysis SEO Sales AI Tools

Search Quality Specialist

Centific

Jan 2020 - Jan 2021 (1 year)

Optimized search algorithms for improved ranking and ensured data quality for SEO effectiveness. Analyzed data to support search engine AI improvements, employing SEO and PPC strategies to enhance organic and paid rankings.

SEO PPC Algorithms Data Quality Data Analysis AI Search Engine Optimization

Data Analyst

WeLocalize

Jan 2018 - Jan 2020 (2 years)

Maintained high data quality through real-time monitoring and labelling, analyzing data to support search engine AI improvements. Measured marketing campaign effectiveness using data and metrics to drive data-driven decisions.

Data Analysis Data Quality Monitoring AI Marketing Analytics Metrics Data Driven

Education

Degrees, certifications, and relevant coursework

University of Applied Sciences

Bachelor of Science, Business Administration and Informatics

Studied Business Administration and Informatics at the University of Applied Sciences. Gained knowledge in both business management and information technology.