AtroWells Services’ Facebook content strategy generated 30.1M+ views, 1.4M+ engagements, and 46,500+ net followers in 80 days, achieving monetisation. I also managed Google Ads and Meta Ads across the portfolio, and grew its YouTube channel to 262,000+ subscribers with monetisation in the first month of management.
At the Indian Political Action Committee, I developed social media strategy for the Chief Minister of West Bengal, the MP of Diamond Harbour, and AITC. Earlier, I originated the campaign identity and slogan for ‘Duare Sarkar’ at Citizens Alliance Private Limited, and led translation and cultural adaptation of government outreach materials at B.R. AMBEDKAR INDIAN GOVERNMENT PROJECT.
