Open to opportunities

Nikita singh

@nikitasingh9

Message

I build audience-focused digital communications for government programmes, brands, and public campaigns.

India

Message

What I'm looking for

I'm looking to create clear, audience-focused digital communication, content strategy, and campaign materials that turn complex information into meaningful public outreach.

I lead content strategy, copywriting, and creative direction for the Ministry of Tribal Affairs' Facebook, Instagram, X, and YouTube platforms, helping grow its audience by 31.41%—90,372 followers—in one year.

I translate government policy and flagship programmes, including PM-JANMAN, Janjatiya Gaurav Varsh, DAJGUA, Adi Karmayogi Abhiyan, and Jan Bhagidari Abhiyan, into clear digital content for public awareness across 31 States/UTs. I also develop policy briefs, reports, speeches, newsletters, press releases, and nationwide IEC campaign materials.

As a freelance content writer, I've created research-driven content for Physics Wallah, Zebra Learn, Design Decor, and What The Brand across technology, health, finance, lifestyle, and entertainment.

My work combines content strategy, SEO, keyword research, editorial review, and platform-specific audience engagement. I've also supported academic-content and social media teams at The Study IAS, Ed Sarrthi, and Adda-247.

Experience

Work history, roles, and key accomplishments

Current

Content Writer

Current

Ministry of Tribal Affairs, Government of India

Mar 2025 - Present (1 year 6 months)

Develops content and campaign copy for flagship government programmes, manages social media content strategy, and contributes to audience growth across multiple platforms.