Anuradha User

Strengthened ASI's digital presence across Instagram, Facebook, and X by building a structured content calendar ensuring consistent, on-brand publishing. Improved public engagement with India's archaeological heritage by crafting audience-first captions and campaign copy, and ensured 100% compliance with government communication standards.

Created travel content for a self-run YouTube channel, producing videos and managing the channel's growth.

Grew channel subscribers from 1K to 50K, a 4,900% increase, in 8 months by executing a consistent content strategy built around on-ground reporting and trending local news. Increased organic video discoverability by optimising titles, thumbnails, and descriptions using YouTube SEO best practices.

Increased reach and engagement by 35% across 5+ brand accounts on Instagram, Facebook, and LinkedIn through data-driven content strategies. Boosted client conversions by 30–40% by building targeted ad campaigns with precise audience segmentation and creative A/B testing.

Enhanced public awareness on civic issues by producing end-to-end video content for official government social media platforms. Supported election communication for Lok Sabha and Vidhan Sabha campaigns by coordinating content calendars and press messaging with government officers and media teams.

Pursued a Master's degree in Journalism and Mass Communication from SGT University from 2023 to 2025.

Completed a Bachelor's degree in Journalism and Mass Communication from Singhania University from 2019 to 2022.

Completed 12th standard (CBSE) from St. Vivekanand Sr. Sec. School in 2019.