Parita Balwani

Launched and managed a franchise-based service business, leading market evaluation, operational setup, customer onboarding, and day-to-day business management. Used franchise processes for lead management, customer communications, scheduling, service tracking, and invoicing.

Improved product data quality across Walmart's multi-billion item catalog by developing product and non-product schemas for data standards, classification frameworks, and attributes. Led data quality initiatives improving coverage and accuracy across 7,000 product types and 4,000 attributes, and managed classification rules to improve coverage from 84% to 98% and accuracy from 78% to 87% over thre

Partnered with business operations for supply chain rule exception management in internal application. Analyzed item-level attribution for various delivery methods.

Partnered with style guide creator for 'Home' and 'Furniture' (50+ guides), using taxonomy research and analysis, quality score, and internal rules. Created standard operating procedures for 1,500 product types within 'Home' and 'Furniture' and delivered item-level enhanced rich media content integration with Whyte Spyder for private brands.

Partnered with consulting company to build team of 200 people in India to deliver content improvement for 250k items. Recognized as power-user of content editing tool, Merchant Center, and created requirements and executed build-out with engineering for new content editing tool, Catalog Management.

Developed and maintained eCommerce sales in Home (over $180M), profit, and inventory plans with topline financial goals. Developed and presented six-month forecasts, analyzed sales trends, inventory positions, risks, and opportunities, and maintained forecast accuracy within +/-10%.

Collaborated with merchandising, finance, and planning managers to develop, execute, and communicate merchandise financial plans and strategies. Managed and facilitated monthly open-to-buy meetings and created tops-down $15M-$25M+ quarter plans per year out by category.

Created and maintained SKU forecast in AS/400. Placed replenishment buys to multiple DCs that fit within open to buy to support sales plan. Ensured top-volume basic items were meeting in stock goals for stores (94%) and WEB (96%).

Managed, trained, and coached three distribution analysts and was the Distribution Analyst for Sephora Originals. Analyzed department, subclasses, brands, and store-level opportunities to identify larger strategic initiatives.

Allocated over 1,200 active SKUs from DCs to stores and .com for collections that totaled $150M+ in annual sales in 2008. Analyzed, forecasted, and maintained store level to ensure strong in-stock goals for stores (94%) and WEB (96%).

Earned a Bachelor of Science in Textiles & Clothing with an emphasis in Marketing/Economics, and a Bachelor of Arts in Economics.

Earned a Bachelor of Arts in Economics.