At Studio Undertone, I conceptualize and execute set designs for digital ad campaigns for brands including Airtel, Jio, Heritage, and Pepsi. I also shape creative direction to align campaigns with brand objectives and visual identities.
I work with clients and internal teams to understand project requirements and deliver visual solutions with a timely, cost-effective approach.
At Pero by Aneeth Arora, I developed seasonal collection concepts, including embroidery motifs and explorations of tassel, 3D flower, crochet, and sequin techniques. I also explored flocking, screen printing, hand-painted motifs, quilting, and patchwork.
I curated press kits and brooch pins for fashion events, contributed one-of-a-kind jackets to Pero's 10-year exhibit, and assisted with exhibit-space design. During college, I managed The Cards Affair, a crafting startup specializing in paper crafts, and designed and handcrafted products for its customers.
