Paola Rojas Gámez

I've developed strategic creative briefs, communication pillars, and brand architecture at Eu4ia, grounding digital and traditional campaigns in consumer insights, competitive benchmarking, and cultural trends.

At 712 Studio, I researched brands, initiated client outreach, and matched client needs with audiovisual solutions. At Trendsetera, I supported campaigns for Smirnoff, Corona, Burger King, Stella Artois, Modelo, and Johnnie Walker through press releases, media send-outs, events, reporting, briefs, and campaign proposals.

My work also spans social strategy, editorial content, graphic design, fashion coordination, photography, and luxury-market research. I start by understanding the why and what before developing the how.