Open to opportunities

Paola Gonzalez

@paolagonzalez4

Message

I build data-driven lead generation campaigns through Meta Ads, optimization, and marketing analytics.

Mexico

Message

What I'm looking for

I'm looking to lead and optimize data-driven digital marketing and lead generation campaigns, collaborating across teams to improve performance and support business growth.

At Wansoft, I've managed end-to-end lead generation initiatives, planning, publishing, monitoring, and optimizing Meta Ads campaigns to support business growth.

I've used CPL, conversion rate, and ROI to guide campaign decisions, run A/B tests across creatives, copy, audiences, and landing pages, and improved lead nurturing through marketing automation. My background also includes social media strategy, content planning, market analysis, community engagement, and commercial analysis at HEB.

Experience

Work history, roles, and key accomplishments

Marketing Manager | Lead Generation Specialist

Wansoft

Mar 2023 - Jul 2026 (3 years 4 months)

Managed end-to-end lead generation initiatives across digital marketing channels, planned and optimized Meta Ads campaigns, and analyzed performance using KPIs such as CPL, conversion rate, and ROI. Conducted A/B testing, implemented marketing automation, and collaborated with sales and design teams.

Lead Generation Meta Ads Paid Media Campaign Management Campaign Optimization Marketing Analytics KPI Tracking A B Testing Marketing Automation PowerPoint Word

Social Media Strategist

Wansoft

Feb 2020 - Mar 2023 (3 years 1 month)

Developed and executed social media strategies across multiple platforms, managed editorial calendars, and created and optimized Meta Ads campaigns. Monitored engagement and analytics, performed competitor research, and managed community engagement.

Social Media Strategy Content Planning Meta Ads Campaign Management Marketing Analytics Competitor Research Community Management

Commercial Intern

HEB

Oct 2018 - Dec 2019 (1 year 2 months)

Analyzed weekly sales reports and category performance, coordinated communication with stores and suppliers, and supported supplier onboarding and new product proposals. Prepared presentations and reports using Excel.

Sales Analysis Reporting Excel Supplier Coordination