Pankaj Gedu

Worked as Senior Graphic Designer (Art Direction – Performance Creative) at Gedu Services.

Design conversion-focused paid media creatives across Meta, Google, and programmatic channels, contributing to measurable improvements in CTR and ROAS through iterative testing. Lead A/B testing initiatives with media buying and growth teams to optimize layouts, hooks, visual hierarchy, and CTAs for performance. Develop mobile-first responsive ad sets ensuring brand consistency across placements (

Owns end-to-end creative for international education brands, from concept to final delivery of static and AI-assisted assets for Meta and LinkedIn. Redesigned paid social campaigns that lifted click-through rates by 4.4x and 4.8x and halved cost per lead.

• Lead and mentor a team of graphic designers, providing guidance, feedback, and fostering professional growth.
• Collaborate with cross-functional teams including copywriters, account managers, and developers to conceptualize and execute integrated design projects.
• Oversee the end-to-end design process, from ideation to execution, ensuring deliverables meet client expectations and align with pr

Acted as sole point of contact for international clients in the UK and Switzerland, leading client calls and managing end-to-end delivery of website design, banners, and social media content. Led and mentored a team of three junior designers and developed brand identities for B2B and B2C clients.

Partnered with startups and agencies to deliver brand identities, social creatives, and marketing collateral on a project basis. Managed the full creative process end to end, including client briefs, concept development, revisions, and final delivery. Produced performance-focused ad creatives and landing page visuals for paid social and display campaigns. Built and maintained lasting client relati

Partnered with startups and agencies to deliver brand identities, social creatives, and marketing collateral on a project basis.
Managed the full creative process end to end — client briefs, concept development, revisions, and final delivery.
Produced performance-focused ad creatives and landing page visuals for paid social and display campaigns.
Built and maintained lasting client relationships t

Produced performance-focused ad creatives and landing page visuals for paid social and display campaigns. Delivered brand identities, social creatives, and marketing collateral for startups and agencies on a project basis.

Delivered polished, pixel-perfect design assets for digital and offline campaigns across multiple client accounts and industries. Designed responsive web layouts, UI elements, and landing pages aligned with brand standards and UX best practices. Presented creative concepts to clients and internal stakeholders, refining direction based on structured feedback loops. Partnered with marketing, copywri

Delivered design assets across multiple concurrent client accounts at a full-service agency, including Nike, Keto, and real estate brands. Designed responsive web layouts, UI elements, and landing pages aligned to brand standards and usability best practices.

Collaborate closely with clients and the creative team to understand project objectives, target audience, and brand guidelines.
• Conceptualize and design impactful advertising campaigns, including print ads, digital banners, social media graphics, and more.
• Translate ideas into visually appealing and coherent designs that align with campaign goals.
• Iterate and refine design concepts based on

Assist in creating visually appealing web layouts, graphics, and user interfaces for both online and offline platforms.
• Collaborate with the design team to brainstorm and contribute creative ideas for various projects.
• Support the development of digital assets, including banners, icons, social media graphics, and email templates.

Produced print, web, and social media assets for brand campaigns under the direction of senior designers. Prepared print-ready and digital files, managing colour accuracy, resolution, bleed, and format requirements for final production.

Produced print, web, and social media assets for brand campaigns under the guidance of senior designers. Supported concept development, layout exploration, and visual storyboarding for client projects. Prepared production-ready files for print and digital, ensuring color accuracy, resolution, and format compliance. Iterated rapidly on design feedback to meet tight deadlines across multiple concurr

Completed a Diploma in Web and Graphic Design from Mongia Institute from 2012 to 2014.

Earned a Bachelor of Arts degree from Delhi University from 2009 to 2012.