Arundhati Mitra
@arundhatimitra
I build strategic brand identities and high-performing digital marketing creative.
IndiaWhat I'm looking for
I'm a Senior Designer at Transformative Ventures, creating brand development and digital marketing work through art direction, creative strategy, and design management.
Previously at Capcons Analytics, I focused on branding and visual storytelling, developing cohesive digital experiences, brand guidelines, and end-to-end design projects for diverse client needs.
At GradRight, I crafted a distinctive digital marketing design language that tripled ad production and helped increase response rates by 50% through strategic ad optimization and Meta Ad Manager analysis.
I've also partnered with startups as a contractual visual and brand designer, building logo identities, brand language, and guidelines while aligning visual identity with business goals across in-house and international clients.
Experience
Work history, roles, and key accomplishments
Worked as Senior Designer at Transformative Ventures.
Worked as Sr. Design Specialist at Capcons Analytics Private Limited.
- Collaborated with multiple startups to develop their brand language, including both in-house and international companies.
- Designed logo identities for newly launched startups, establishing their unique brand presence.
- Provided strategic branding consultation to help startups align their visual identity with their business goals.
- Developed brand guidelines to ensure consistency across diffe
- Crafted a distinctive design language for digital marketing, achieving a threefold increase in ad production.
- Elevated response rates by 50% in the last 1.5 years through strategic ad optimization.
- Analyzed ad productivity using Meta Ad Manager, driving data-driven enhancements for digital marketing success.
Worked as Graphic Designer at GradRight Inc..
- Implemented design strategies to comprehend their on-ground design communication, fostering the development of innovative concepts for brand utilization.
- Employed graphic design to craft creative solutions, ensuring alignment with current trends while maintaining consistent brand language.
Worked as Intern at National Gallery of Modern Art, New Delhi, India.
Worked as Volunteer at Pet Fed.
Worked as Intern at Visual Arts Gallery, New Delhi.
Education
Degrees, certifications, and relevant coursework
upGrad
Advanced Certification in Digital Marketing & Communication_June 2025_MICA and upGrad_Gradesheet
Issued Mar 2026
National Institute of Fashion Technology Delhi
Master's degree, Design and Applied Arts
2020 - 2022
Sir J J Institute of Applied Art
Bachelor's degree, Design and Visual Communications, General
2016 - 2020
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Skills
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