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Arundhati Mitra

@arundhatimitra

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I build strategic brand identities and high-performing digital marketing creative.

India

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What I'm looking for

I'm looking to align design with strategic goals, build cohesive brand experiences, and create meaningful connections through branding, visual storytelling, and digital marketing.

I'm a Senior Designer at Transformative Ventures, creating brand development and digital marketing work through art direction, creative strategy, and design management.

Previously at Capcons Analytics, I focused on branding and visual storytelling, developing cohesive digital experiences, brand guidelines, and end-to-end design projects for diverse client needs.

At GradRight, I crafted a distinctive digital marketing design language that tripled ad production and helped increase response rates by 50% through strategic ad optimization and Meta Ad Manager analysis.

I've also partnered with startups as a contractual visual and brand designer, building logo identities, brand language, and guidelines while aligning visual identity with business goals across in-house and international clients.

Experience

Work history, roles, and key accomplishments

Current

Senior Designer

Current

Transformative Ventures

Nov 2025 - Present (1 year)

Worked as Senior Designer at Transformative Ventures.

Adobe Creative Suite Ad Design Advertising Art Direction Communication Design Creative Strategy Design Management

Sr. Design Specialist

Capcons Analytics Private Limited

Jan 2025 - Nov 2025 (10 months)

Worked as Sr. Design Specialist at Capcons Analytics Private Limited.

Contractual Visual and brand Designer

Freelance

Mar 2024 - Jan 2025 (10 months)

- Collaborated with multiple startups to develop their brand language, including both in-house and international companies.
- Designed logo identities for newly launched startups, establishing their unique brand presence.
- Provided strategic branding consultation to help startups align their visual identity with their business goals.
- Developed brand guidelines to ensure consistency across diffe

Design Studio Fashion Design Logo Design Adobe Creative Suite Typography Concept Design

Sr. Graphic Designer

GradRight Inc.

Jun 2022 - Feb 2024 (1 year 8 months)

- Crafted a distinctive design language for digital marketing, achieving a threefold increase in ad production.

- Elevated response rates by 50% in the last 1.5 years through strategic ad optimization.

- Analyzed ad productivity using Meta Ad Manager, driving data-driven enhancements for digital marketing success.

Art Direction Digital Illustration Adobe Creative Suite Communication Skills Concept Design Visual Design Photo Editor

Graphic Designer

GradRight Inc.

Jun 2022 - Feb 2024 (1 year 8 months)

Worked as Graphic Designer at GradRight Inc..

Graphic Designer - User Researcher

Mirchi

Jun 2021 - Aug 2021 (2 months)

- Implemented design strategies to comprehend their on-ground design communication, fostering the development of innovative concepts for brand utilization.

- Employed graphic design to craft creative solutions, ensuring alignment with current trends while maintaining consistent brand language.