At PKyrou BV / ESPR Method, I advise organisations and startups on service design, product strategy and digital transformation. For Wattify & Youki, I mapped the investment-service ecosystem and translated current- and future-state journeys into service and UX recommendations.
At The Startup Buddy, I led the redesign toward a configurable Accelerator-as-a-Service. I designed platform UX and a reusable design system, then defined product capabilities and phased release roadmaps using user and client feedback.
I founded InfinitiesCore, a gamified psychometric self-development platform combining behavioural psychology, game design and digital storytelling. I designed its motivation-led assessment and product experience and managed a multidisciplinary team.
At Europeana Foundation, I progressed through UX, customer experience and principal service design roles. I mapped service dependencies, developed concepts for Metis data-ingestion workflows, and co-authored the Europeana Impact Playbook and Europeana Content Strategy.

