Pallavi Soni
@pallavisoni
I design e-commerce experiences that lift conversion through research, CRO, and AI workflows.
IndiaWhat I'm looking for
At ShopLC Germany, I redesigned e-commerce journeys across PDP, PLP, pre-cart, checkout, and Live TV shopping, improving add-to-cart, conversion, basket rate, and average order value.
I use UX audits, session analysis, heuristic evaluation, A/B testing, and user research to turn friction points into data-informed product improvements. I also designed 45+ localized social landing pages across Germany, the UK, and the US.
I led the design and iteration of CROGENIUS, an AI-powered SaaS CRO workflow tool, collaborating with engineering to reduce manual landing-page review effort. My background in communication design and enterprise technology helps me translate complex needs into clear experiences.
Experience
Work history, roles, and key accomplishments
Product Designer (User Experience)
ShopLC Germany — VGL Group
Nov 2024 - May 2026 (1 year 6 months)
Led redesign and optimization of core e-commerce experiences for the German market, delivering measurable improvements in conversion and engagement. Optimized checkout, redesigned post-purchase communications, and designed localized landing pages.
Associate Designer
JV Technicals Ltd.
Feb 2021 - Dec 2021 (10 months)
Designed reports and presentations that showcased project benefits and translated complex technical data into stakeholder-ready deliverables, improving client engagement and decision-making clarity.
Managed end-to-end SAP Basis transport workflows within a large-scale enterprise software environment, providing proactive technical support and optimizing system performance. Executed monitoring and alerting strategies, reinforced data integrity through backup and recovery, and managed user permissions.
Application Development Associate (Internship)
May 2018 - Aug 2018 (3 months)
Contributed to application development tasks, gaining early exposure to software delivery workflows and cross-functional team collaboration.
Education
Degrees, certifications, and relevant coursework
IDC School of Design, IIT Bombay
Master of Design, Communication Design
2022 - 2024
Grade: 8.3 CPI
Pursued a Master of Design in Communication Design, achieving a CPI of 8.3.
JECRC College
Bachelor of Technology, Information Technology
2014 - 2018
Grade: 67.5%
Completed a Bachelor of Technology in Information Technology with 67.5%.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Skills
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