Sanjana Pyasi

I’m a digital marketing professional with 2+ years leading creator, content, and campaign operations, including end-to-end execution across YouTube and Google Ads. I work with global enterprise advertisers like L'Oréal, Unilever, and Samsung, turning performance data into action in fast-paced, high-volume environments.

At Google, I managed multiple concurrent creator and campaign operations by coordinating agencies, creators, sales, and operations teams to deliver on time and on brief. I built and automated 4+ campaign reporting dashboards using Google Apps Script, Excel macros, and Google Sheets, cutting manual reporting effort by 40%. I also analyzed campaign metrics, audience insights, and revenue data to identify optimization levers and improve advertiser ROI.

I’ve driven operations for 8+ creator and advertiser events end-to-end—owning logistics, stakeholder communication, and execution timelines. I produced campaign insight decks and advertiser-facing presentations to support marketplace and partnership pitches, and I analyzed 600+ YouTube Shorts and Instagram Reels to surface content trends and shape creative recommendations.

Earlier, I supported SEO-driven marketing content, B2B white papers, and campaign assets at Extramarks, and created YouTube and Instagram content while coordinating social media campaigns at Bizgurukul. I’m motivated by cross-functional collaboration, process optimization, and making reporting and workflows easier to scale.