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Pallavi Bali

@pallavibali

Communication and enablement professional at BASF who shaped adoption communications for a global knowledge management platform.

Germany

Message

At BASF, I owned the communication strategy for a global knowledge management platform, driving awareness and adoption among 1,000+ users worldwide.

I launched feature-focused campaigns that translated technical updates into user benefits. I also produced newsletters, SharePoint Pages, and videos, and used feedback and engagement KPIs to refine the communication strategy.

At Sampark Logistics, I developed tailored logistics proposals and onboarded new accounts. I analyzed route demand and shipment performance to recommend cost-effective solutions and identify inefficiencies.

At Universal Linker Freight Forwarding, I coordinated time-critical air, sea, and road shipments, managed documentation and compliance, and worked with clients and vendors to resolve disruptions. I also led an international team designing AI-driven urban sustainability solutions for strategic planning in Rotterdam.

Experience

Work history, roles, and key accomplishments

Working Student, Communication and Enablement

BASF

Nov 2024 - Apr 2026 (1 year 5 months)

Owned the communication strategy for BASF's global knowledge management platform, driving awareness and adoption among 1,000+ users worldwide. Launched feature-focused campaigns and produced newsletters, SharePoint pages, and videos to sustain platform visibility and engagement.

Communication Strategy Campaign Management Content Creation SharePoint Video Production KPI Analysis User Engagement Stakeholder Engagement

Business Development and Strategy Associate

Sampark Logistics

May 2021 - Aug 2022 (1 year 3 months)

Drove client acquisition by identifying time-sensitive shipping needs and positioning premium air and rail freight solutions. Generated and converted leads through tailored logistics proposals and new account onboarding, contributing to revenue growth.

Business Development Client Acquisition Lead Generation Logistics Freight Solutions Data Analysis Sales Strategy Route Optimization

Freight Operations and Client Coordination Executive

Universal Linker Freight Forwarding

Aug 2020 - Apr 2021 (8 months)

Owned end-to-end coordination of time-critical freight shipments across air, sea, and road under tight deadlines. Served as central point of contact for clients and vendors, managing visibility and resolving escalations under pressure.

Freight Operations Client Coordination Vendor Management Documentation Compliance Problem Solving Communication Skills