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Palak Rustagi

@palakrustagi

Social Media Strategist at Solomo Media Solutions, growing client audiences by 20% through multi-industry content strategy.

India

Message

At Solomo Media Solutions, I manage social media strategy and execution for clients across B2B, B2C, and D2C industries. My work has delivered 20% average audience growth and 10% retention across managed accounts.

At Paytm, I owned social media strategy and execution for B2C handles across Instagram, Twitter (X), LinkedIn, Facebook, and YouTube, and led LinkedIn and Twitter strategy for Paytm for Business. I also managed agency content delivery and executed full-funnel campaigns.

At Jenco, I helped generate over ₹7 Crores in business through marketing strategies and achieved a 20.9% CTR. I also worked on campaigns that increased social media engagement by 40% and followers by 60%.

Experience

Work history, roles, and key accomplishments

Current

Social Media Strategist

Current

Solomo Media Solutions

Jul 2026 - Present (4 months)

Leading multi-client social media strategy with an ownership-driven approach, managing 5 client accounts across B2B, B2C, and D2C brands. Delivered 20% average audience growth and 10% retention across managed accounts.

Social Media Strategy Content Strategy Creative Direction Cross functional Leadership AI Tools ChatGpt Claude AI Perplexity Nano Banana Analytics

Social Media Manager

Paytm

Oct 2025 - Jul 2026 (9 months)

Owned end-to-end social media strategy and execution for Paytm B2C handles across Instagram, Twitter, LinkedIn, Facebook, and YouTube. Led LinkedIn and Twitter strategy for Paytm for Business, managed agencies, executed full-funnel campaigns, and onboarded influencers.

Social Media Strategy Content Strategy Campaign Management Influencer Marketing Agency Management KPI Tracking Instagram Twitter LinkedIn Facebook YouTube

Social Media Manager & Performance Marketing

Jenco

Sep 2024 - Oct 2025 (1 year 1 month)

Handled social media and marketing campaigns on Instagram, Facebook, and YouTube, generating over ₹7 Crores in business. Achieved a 20.9% CTR, 40% increase in engagement, and 60% growth in followers.

Social Media Marketing Performance Marketing Campaign Management Influencer Marketing Videography Photography Instagram Facebook YouTube

Social Media Manager

AnalyAssist

Oct 2023 - Sep 2024 (11 months)

Worked with teams to ensure brand messaging aligned with marketing goals, created branding and marketing plans, ran ad campaigns, built content calendars, and managed influencer marketing end-to-end.

Social Media Management Branding Marketing Strategy Advertising Campaigns Content Calendar Influencer Marketing Graphic Design Video Editing

Social Media Strategist and Career Development Associate

Jaro Education

Feb 2023 - Sep 2023 (7 months)

Developed targeted digital marketing strategies, led digital marketing teams, managed social media campaigns, and created content strategies for the edtech sector. Built client relationships and improved student engagement through optimized digital strategies.

Digital Marketing Social Media Strategy Team Leadership Content Strategy Customer Relationship Management Data Analysis Edtech