Palak Balani
@palakbalani
Innovative Marketing Strategist with expertise in brand positioning.
What I'm looking for
I am an innovative Marketing Strategist with over 4 years of experience specializing in brand positioning, digital marketing, and strategic growth. My journey has been marked by a commitment to crafting compelling brand stories and executing data-driven marketing strategies that enhance brand visibility and customer engagement. I have a proven track record of supporting brands in the D2C, ed-tech, and lifestyle sectors, helping them expand their market reach and strengthen customer loyalty.
In my current role as a Brand Storyteller & Engagement Specialist at Zishta, I lead comprehensive marketing strategies that integrate both digital and offline channels. My efforts have resulted in a significant increase in engagement and retail footfall through community-driven campaigns. Previously, I have collaborated with sales teams at Tesseract Learning to align promotional activities with revenue goals and developed targeted digital strategies that improved business performance. My experience also includes consulting for brands to refine their identity and enhance brand equity through strategic content and social media initiatives.
Experience
Work history, roles, and key accomplishments
Brand Storyteller & Engagement Specialist
Zishta
Jul 2024 - Present (11 months)
Leading marketing strategies for Zishta, focusing on enhancing brand visibility through digital and offline channels. Managed social media content that increased engagement by 20% and organized community events to drive retail footfall.
Marketing Executive
Tesseract Learning
Feb 2024 - Mar 2024 (1 month)
Collaborated with sales teams to align marketing activities with revenue goals. Analyzed market trends for growth opportunities and developed targeted digital strategies to enhance business performance.
Brand Marketing Consultant
Smartters
Feb 2024 - Jan 2024 (-1 years 11 months)
Developed a comprehensive brand strategy and refined branding elements to enhance recognition. Created content strategies and social media plans that increased engagement and positioned the company as an industry expert.
Digital Marketing Executive
Ntechzy
Nov 2023 - Jan 2024 (2 months)
Implemented SEO strategies to increase website traffic and customer retention through personalized email marketing. Managed social media content and collaborated on integrated marketing campaigns.
Freelance Consultant
Self Employed
Jan 2021 - Oct 2023 (2 years 9 months)
Advised clients on branding and social media strategies, leading to consistent revenue growth and enhanced online engagement.
Content Writing Associate
Metvy
Dec 2020 - Jan 2021 (1 month)
Focused on personal branding initiatives, successfully launching campaigns across LinkedIn and Instagram to enhance brand visibility.
Education
Degrees, certifications, and relevant coursework
Kairos School Of Business
Marketing Fellowship, Marketing
2024 - 2024
Completed a Marketing Fellowship focusing on advanced marketing strategies and practices.
Delhi University
Bachelor of Commerce (Hons), Business/Commerce
2018 - 2021
Pursued a Bachelor's degree in Commerce, gaining foundational knowledge in business and commerce principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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