Palak Balani - Brand Storyteller & Engagement Specialist - Zishta | Himalayas
Palak BalaniPB
Open to opportunities

Palak Balani

@palakbalani

Innovative Marketing Strategist with expertise in brand positioning.

India

What I'm looking for

I seek a dynamic role that fosters creativity and strategic growth, with opportunities for professional development.

I am an innovative Marketing Strategist with over 4 years of experience specializing in brand positioning, digital marketing, and strategic growth. My journey has been marked by a commitment to crafting compelling brand stories and executing data-driven marketing strategies that enhance brand visibility and customer engagement. I have a proven track record of supporting brands in the D2C, ed-tech, and lifestyle sectors, helping them expand their market reach and strengthen customer loyalty.

In my current role as a Brand Storyteller & Engagement Specialist at Zishta, I lead comprehensive marketing strategies that integrate both digital and offline channels. My efforts have resulted in a significant increase in engagement and retail footfall through community-driven campaigns. Previously, I have collaborated with sales teams at Tesseract Learning to align promotional activities with revenue goals and developed targeted digital strategies that improved business performance. My experience also includes consulting for brands to refine their identity and enhance brand equity through strategic content and social media initiatives.

Experience

Work history, roles, and key accomplishments

ZI
Current

Brand Storyteller & Engagement Specialist

Zishta

Jul 2024 - Present (11 months)

Leading marketing strategies for Zishta, focusing on enhancing brand visibility through digital and offline channels. Managed social media content that increased engagement by 20% and organized community events to drive retail footfall.

TL

Marketing Executive

Tesseract Learning

Feb 2024 - Mar 2024 (1 month)

Collaborated with sales teams to align marketing activities with revenue goals. Analyzed market trends for growth opportunities and developed targeted digital strategies to enhance business performance.

SM

Brand Marketing Consultant

Smartters

Feb 2024 - Jan 2024 (-1 years 11 months)

Developed a comprehensive brand strategy and refined branding elements to enhance recognition. Created content strategies and social media plans that increased engagement and positioned the company as an industry expert.

ME

Content Writing Associate

Metvy

Dec 2020 - Jan 2021 (1 month)

Focused on personal branding initiatives, successfully launching campaigns across LinkedIn and Instagram to enhance brand visibility.

Education

Degrees, certifications, and relevant coursework

KB

Kairos School Of Business

Marketing Fellowship, Marketing

2024 - 2024

Completed a Marketing Fellowship focusing on advanced marketing strategies and practices.

Delhi University logoDU

Delhi University

Bachelor of Commerce (Hons), Business/Commerce

2018 - 2021

Pursued a Bachelor's degree in Commerce, gaining foundational knowledge in business and commerce principles.

Tech stack

Software and tools used professionally

Interested in hiring Palak?

You can contact Palak and 90k+ other talented remote workers on Himalayas.

Message Palak

People also viewed

View all talent

Find your dream job

Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan