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Palak Balani

@palakbalani

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Innovative Marketing Strategist with expertise in brand positioning.

India

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic growth, with opportunities for professional development.

I am an innovative Marketing Strategist with over 4 years of experience specializing in brand positioning, digital marketing, and strategic growth. My journey has been marked by a commitment to crafting compelling brand stories and executing data-driven marketing strategies that enhance brand visibility and customer engagement. I have a proven track record of supporting brands in the D2C, ed-tech, and lifestyle sectors, helping them expand their market reach and strengthen customer loyalty.

In my current role as a Brand Storyteller & Engagement Specialist at Zishta, I lead comprehensive marketing strategies that integrate both digital and offline channels. My efforts have resulted in a significant increase in engagement and retail footfall through community-driven campaigns. Previously, I have collaborated with sales teams at Tesseract Learning to align promotional activities with revenue goals and developed targeted digital strategies that improved business performance. My experience also includes consulting for brands to refine their identity and enhance brand equity through strategic content and social media initiatives.

Experience

Work history, roles, and key accomplishments

Current

Brand Storyteller & Engagement Specialist

Current

Zishta

Jul 2024 - Present (11 months)

Leading marketing strategies for Zishta, focusing on enhancing brand visibility through digital and offline channels. Managed social media content that increased engagement by 20% and organized community events to drive retail footfall.

Marketing Strategy Social Media Management Content Creation Event Coordination

Marketing Executive

Tesseract Learning

Feb 2024 - Mar 2024 (1 month)

Collaborated with sales teams to align marketing activities with revenue goals. Analyzed market trends for growth opportunities and developed targeted digital strategies to enhance business performance.

Market Analysis Digital Strategy Branding

Brand Marketing Consultant

Smartters

Feb 2024 - Jan 2024 (-1 years 11 months)

Developed a comprehensive brand strategy and refined branding elements to enhance recognition. Created content strategies and social media plans that increased engagement and positioned the company as an industry expert.

Brand Strategy Content Strategy Social Media Management Customer Engagement

Digital Marketing Executive

Ntechzy

Nov 2023 - Jan 2024 (2 months)

Implemented SEO strategies to increase website traffic and customer retention through personalized email marketing. Managed social media content and collaborated on integrated marketing campaigns.

SEO Email Marketing Social Media Management Digital Marketing Operations