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Pablo Ferreira Lima

@pabloferreiralima

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3D Character Artist creating campaign characters, including Nubank’s Em Cima do Muro for the NuBolão promotion.

Brazil

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For HOSPITAL ERASTINHO, I sculpted and modeled a 3D character from a 2D concept for an advertising campaign. I also handled retopology, UVs, materials, and cartoon-style painting before sending the character to the animator.

For NUBANK, I modeled and retopologized Em Cima do Muro for the NuBolão promotion. The resume reports that Nubank registered more than 8 million users at the World Cup after the advertisement featuring the characters.

At RESIDENCIAL AMAZONAS, I created the 2D concept for Onça Mendonça and worked on its 3D sculpting, modeling, UVs, baking, textures, materials, basic rig, posing, and rendering. The character featured in advertising campaigns for the condominium launch.

My earlier character and illustration work includes creating Vera the capybara and supporting characters for VIZINH.US, illustrating SICREDI’s Poupedis comic, and creating illustrations for FRIMESA’s Friminho products and children’s book. I’m transitioning into 3D character art, with training in game character creation and experience using Blender, Substance Painter, Z Brush, and Maya.

Experience

Work history, roles, and key accomplishments

3D Character Artist

Hospital Erastinho

Jan 2023 - Dec 2023 (11 months)

Sculpted and modeled a 3D character from a 2D concept for an advertising campaign, including retopology, UVs, materials, and cartoon-style painting. The updated 3D character brought more life and a modern look to the campaign.

3D Sculpting 3D Modeling Retopology UV Mapping Texturing Material Creation Cartoon Style Replication

2D Character Artist

Lions Club Parque Iguaçu

Jan 2022 - Dec 2022 (11 months)

Created the mascot for Lions Clube Parque Iguaçu based on the club's logo. The new mascot helped the club engage with children in schools, events, and advertising campaigns.

2D Illustration Character Design Vectorization

3D Character Artist

Nubank

Jan 2022 - Dec 2022 (11 months)

Modeled and retopologized the character 'Em Cima do Muro' for the NuBolão app promotion. The campaign contributed to Nubank registering over 8 million users during the World Cup.

3D Modeling Retopology Character Modeling

3D Character Artist

Residencial Amazonas

Jan 2021 - Dec 2021 (11 months)

Created the 2D concept and 3D model of the character Onça Mendonça, including sculpting, UVs, baking, texturing, materials, basic rig, pose, and rendering. The character was successful in advertising campaigns, increasing sales during the condominium launch.

Concept Art 3D Sculpting 3D Modeling UV Mapping Baking Texturing Material Creation Rigging Rendering

2D Character Artist and Animator

Vizinh.us

Jan 2019 - Dec 2019 (11 months)

Developed conceptual art, illustrations, and 2D animations for characters including the capybara Vera, along with 2D scenarios. An animated music video generated 32 thousand organic views.

Concept Art Illustration Vectorization 2D Animation Character Design

2D Character Artist

Frimesa

Jan 2016 - Dec 2016 (11 months)

Created advertising illustrations for Friminho and his gang, used on packaging and in a children's book. The character helped achieve national reach for Frimesa's children's products.

Illustration Character Design Advertising Design Children'S Book Illustration

2D Character Artist

Sicredi

Jan 2016 - Dec 2016 (11 months)

Illustrated and colorized the Poupedis comic book for financial education, created hobby games based on the comic strip, and prepared files for print. The comics were distributed across all Sicredi Cooperative headquarters.