Oyebusola Gbadebo

I am a passionate and driven Digital Marketing Specialist with a strong academic foundation in International Business Management, currently pursuing my MSc at Glasgow Caledonian University. Starting my master’s at 20 reflects my love for education and my proactive approach to professional growth. My career is rooted in data-driven strategies, project management, and creative problem-solving, with hands-on experience in optimizing digital campaigns, SEO, and social media engagement.

During my role at Excelerate in Dubai, I identified LinkedIn and the company website as key drivers of turnover, leading to a strategic shift that improved ROI. I also leveraged tools like Google Ads and SEMrush to refine PPC campaigns, attracting 70% more remote interns. My creative side shines through designing visuals with Canva and Adobe Express, while my analytical skills come alive in market research and competitor analysis. Earlier, as a Marketing Intern in Nigeria, I contributed to public health programs, reaching over 1,000 community members and boosting engagement by 20% through targeted materials.

Beyond work, I’m deeply committed to sustainability—a value instilled by my father, who runs a recycling company. Growing up, I often stayed up late helping him with corporate documents, which sparked my early interest in organizational dynamics. This blend of creativity and strategy defines my approach: I prioritize tasks by importance, adapt quickly to change, and thrive in collaborative environments.

When unwinding, I enjoy walks, watching Friends, and spending time with my inner circle. My adaptability and curiosity drive me to explore intersections between digital innovation, business strategy, and sustainability—always eager to learn and contribute to impactful projects.

Throughout my internships, I have consistently demonstrated my commitment to improving community health and engagement. At the Value Reorientation Center, I played a pivotal role in developing public health programs that reached over 1,000 community members. My analytical skills were further showcased during my time as a Data Analyst Intern, where I conducted demographic analyses and developed dashboards to track key performance indicators. My academic achievements, including a 3.98 GPA in Public Health, reflect my strong analytical and research capabilities, which I am eager to apply in a professional setting.