Open to opportunities

Orlando Fernandez

@orlandofernandez

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Marketing student skilled in consumer research, digital content, and bilingual outreach.

United States

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What I'm looking for

I seek entry-level marketing roles where I can apply consumer research, digital content skills, and bilingual communication to drive growth and engagement.

I am a marketing undergraduate with hands-on experience in consumer behavior research, retail sales, and digital marketing. I have contributed to strategic analysis projects for Beats by Dre, managed high-volume POS operations, and driven measurable engagement growth through content and campaign work with ALPFA.

I bring practical skills in SEO, Tableau, Canva, and Adobe Premiere Pro, fluency in English and Spanish, and a results-oriented approach demonstrated by increases in social engagement, event attendance, and retail sales performance. I seek opportunities to apply data-driven marketing and content creation to deliver impact for brands and teams.

Experience

Work history, roles, and key accomplishments

Current

Consumer Behavior Analyst

Current

Beats by Dre

Feb 2025 - Present (1 year 5 months)

Conducted consumer behavior and market analysis for Beats by Dre product lines, developing 10+ strategic research questions and generating actionable marketing insights using strategic frameworks and AI prompting.

Presentation Skills Consumer Research Market Analysis Competitive Analysis Reporting

Current

Sales Associate

Current

Rodriguez Deli

Oct 2020 - Present (5 years 9 months)

Operated POS handling 100+ daily transactions and $10,000 weekly sales, delivered bilingual customer service resolving 50+ inquiries per shift with a 95% satisfaction rate, and optimized merchandising to drive a 15% increase in daily sales.

Point of Sale Customer Service Merchandising Inventory Management Sales Reporting

Education

Degrees, certifications, and relevant coursework

Rutgers University, Rutgers Business School

Bachelor of Science, Marketing

Grade: GPA: 3.3

Activities and societies: Member Relations VP and Marketing Committee member for ALPFA Rutgers; coursework includes Intro to Marketing, Management Skills; Coursera certifications in Digital Marketing and E-Commerce.

Pursuing a Bachelor of Science in Marketing with coursework in digital marketing and e-commerce and a current GPA of 3.3.