Open to opportunities

Orlando Fernandez

@orlandofernandez

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Marketing student skilled in consumer research, digital content, and bilingual outreach.

United States

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What I'm looking for

I seek entry-level marketing roles where I can apply consumer research, digital content skills, and bilingual communication to drive growth and engagement.

I am a marketing undergraduate with hands-on experience in consumer behavior research, retail sales, and digital marketing. I have contributed to strategic analysis projects for Beats by Dre, managed high-volume POS operations, and driven measurable engagement growth through content and campaign work with ALPFA.

I bring practical skills in SEO, Tableau, Canva, and Adobe Premiere Pro, fluency in English and Spanish, and a results-oriented approach demonstrated by increases in social engagement, event attendance, and retail sales performance. I seek opportunities to apply data-driven marketing and content creation to deliver impact for brands and teams.

Experience

Work history, roles, and key accomplishments

Current

Consumer Behavior Analyst

Current

Beats by Dre

Feb 2025 - Present (1 year 4 months)

Conducted consumer behavior and market analysis for Beats by Dre product lines, developing 10+ strategic research questions and generating actionable marketing insights using strategic frameworks and AI prompting.

Consumer Research Market Analysis Competitive Analysis Reporting Presentation

Current

Sales Associate

Current

Rodriguez Deli

Oct 2020 - Present (5 years 8 months)

Operated POS handling 100+ daily transactions and $10,000 weekly sales, delivered bilingual customer service resolving 50+ inquiries per shift with a 95% satisfaction rate, and optimized merchandising to drive a 15% increase in daily sales.

Point of Sale Customer Service Merchandising Inventory Management Sales Reporting

Education

Degrees, certifications, and relevant coursework

Rutgers University, Rutgers Business School

Bachelor of Science, Marketing

Grade: GPA: 3.3

Activities and societies: Member Relations VP and Marketing Committee member for ALPFA Rutgers; coursework includes Intro to Marketing, Management Skills; Coursera certifications in Digital Marketing and E-Commerce.

Pursuing a Bachelor of Science in Marketing with coursework in digital marketing and e-commerce and a current GPA of 3.3.