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Onubedo Orahachi

@onubedoorahachi

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Growth & GTM Lead at Velio, built travel-suite GTM that secured a NANTA partnership and acquired 750+ agents.

Nigeria

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At Velio, I built and lead GTM for Velio Business, a travel-management suite for travel agents. That work secured a NANTA partnership and acquired 750+ agents across Nigeria and Kenya.

At Oze, I led acquisition, activation, retention and brand for an SME-focused fintech ecosystem serving 150,000+ businesses across West Africa. I rebuilt onboarding messaging and lifecycle journeys, driving an 11% activation lift, and contributed to more than $500,000 in ARR.

At Zazuu, I drove organic acquisition that accounted for 77% of installs over a 12-month period, while targeted lifecycle messaging maintained 85% retention among transacting users. I also improved app-store conversion by 12% through experimentation and sharper product positioning.

Across roles at Smile Identity, GetEquity and Amplyfyd Communications, PR & Growth Agency, I shaped messaging and GTM for identity, fundraising and startup products. At GetEquity, I launched Dealrooms, which helped customers raise more than $150,000 in its first month; through Amplyfyd, I secured more than $500,000 in earned media.

Experience

Work history, roles, and key accomplishments

Current

Growth & GTM Lead

Current

Velio

Jul 2025 - Present (1 year 2 months)

Built and led GTM for Velio Business, a travel-management suite for travel agents, securing a partnership with NANTA and acquiring 750+ agents across Nigeria and Kenya. Led GTM for the consumer travel product across paid media, UGC and creator partnerships.

GTM Strategy Paid Media UGC Creator Partnerships Funnel Design Post Installation Measurement Acquisition Strategy Activation Operating Cadence

Growth & GTM Strategy Consultant

NIYOlabs / NIYO Group

Jan 2025 - Dec 2025 (11 months)

Developed a 12-month GTM strategy, hiring framework and metrics dashboard supporting a 15,000-student target.

GTM Strategy Hiring processes Metrics Dashboard Education

Growth Marketing Manager

Oze

Jul 2023 - Jun 2025 (1 year 11 months)

Led acquisition, activation, retention and brand for an SME-focused fintech ecosystem serving 150,000+ businesses across West Africa. Drove an 11% activation lift by rebuilding onboarding messaging and lifecycle journeys against funnel diagnosis.

Acquisition Activation Retention Brand Onboarding Lifecycle Journeys Funnel diagnostics Omnichannel Strategy Content CRM Performance Marketing Product Education

Senior Growth Marketing Manager

Oze

Jul 2023 - Jun 2025 (1 year 11 months)

Owned omnichannel strategy across content, CRM, performance and product education, contributing to more than $500,000 in ARR.

Omnichannel Strategy Content CRM Performance Marketing Product Education

Founder & Lead Consultant

Amplyfyd Communications

Dec 2021 - Dec 2023 (2 years)

Founded and ran an agency serving African startups including crypto company Bitnob, alongside Bumpa, Orda, Turaco and Susu. Secured more than $500,000 in earned media across local and international outlets, building founder narratives around fundraising, launches and traction.

Agency Management PR Earned Media Founder Narratives Fundraising Launch Traction

Content Marketing Manager

Smile Identity

Nov 2022 - Jun 2023 (7 months)

Led strategic content across identity, KYC and fraud, including the flagship State of KYC in Africa and Fraud in Africa reports. Sharpened category messaging for the Smile ID rebrand, translating technical and regulatory subject matter into credible market narratives.

Content Strategy KYC Fraud Messaging Rebranding Technical Writer Regulatory Communications

Content Marketing Consultant

Hover Inc.

Jan 2022 - Dec 2022 (11 months)

Built an SEO-led USSD Directory from 0 to 15,000 monthly organic visitors.

SEO Content Marketing Organic Growth

Growth Marketer

Zazuu

Jun 2022 - Dec 2022 (6 months)

Drove organic acquisition that accounted for 77% of installs over a 12-month period and maintained 85% retention among transacting users through targeted lifecycle messaging. Improved app-store conversion by 12% through structured experimentation and sharper product positioning.

Organic Acquisition Lifecycle Messaging Store Conversions Experimentation Product Positioning

Product Marketing Manager

GetEquity

Aug 2021 - Jan 2022 (5 months)

Led research, product roadmap input, positioning and GTM for Dealrooms, a fundraising product for VCs, angels and syndicates. Launched the product and helped customers raise more than $150,000 in its first month.

Product Marketing Research Product Roadmap Positioning GTM Fundraising Launch