Tiago Bastos

I’ve built award-winning creative work across Brazil, Saudi Arabia, and the UAE, from Leo Burnett São Paulo and Wunderman Thompson Dubai to leading creative across the GCC. My work has earned Dubai Lynx, Cannes Lions, D&AD, Effie, Clio, One Show, Cresta, and MAD Stars recognition.

As Executive Creative Director at Think Human Creative, I lead a 15-person team and drive expansion into Egypt through recruitment messaging and Cairo–Dubai operations. I’ve also introduced AI production capabilities using Higgsfield, Midjourney, and Kling as a billable agency service while managing 11+ concurrent pitches and client onboardings.

Throughout my career, I’ve won pitches, grown client relationships, and built healthy, collaborative environments where creatives can do their best work. I’ve led teams and campaigns for brands including FIAT, Samsung, Disney, P&G, Gillette, Pampers, Kellogg’s, Hyundai, Jeep, Honda, and Itaú.

I started as an art director and still lead with a director’s eye and a strategist’s brain. I’m focused on the next chapter of creative leadership in the region, where human storytelling meets AI production.