Mohamed Ali Nofal

I lead integrated creative development at Big Move Agency, turning business and marketing objectives into campaign directions, communication frameworks, and content ecosystems for MENA audiences.

I shape brand narratives, positioning, and communication territories across fintech, healthcare, FMCG, mobility, education, gaming, consumer technology, and real estate. My work connects strategy, storytelling, digital objectives, and executable creative delivery.

Previously, I contributed to regional and multinational campaigns, integrated communication planning, strategic pitches, and business development at Big Move Agency and The Media Innovators. I have also worked independently with brands, artists, and organizations across entertainment, music, culture, events, and commercial communication.

Over 13+ years across Egypt, the GCC, and wider MENA, I’ve collaborated across creative, digital, content, production, strategy, and account management teams. I bring practical, clear thinking to complex communication challenges and audience connections.