At BFloral Event Design Studio, I owned the event sales cycle from inquiry and concept through negotiation, production, and post-event recap. I managed 6+ proposals worth $120K+ in a quarter, including a $47.7K Cipriani wedding, and won competitive creative bids for clients including Warner Bros. Discovery and CNN.
At Scotts Flowers NYC, I built a company-wide system for tracking event forecasts, reservations, and invoicing that remains in use across the business. Earlier, I directed wedding production at The Hidden Garden Floral Design Studio and authored production SOPs adopted as a team standard.
