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Olga Enina

@olgaenina

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Senior Product Manager at Rutube who grew ad revenue 4x and launched Smart TV and In-App monetization in three weeks.

Indonesia

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What I'm looking for

I’m looking for a Senior or Lead Product Manager role, or an adjacent yield or monetization role in AdTech, focused on sell-side ad monetization such as SSPs, auctions, programmatic, and video, CTV, or in-app. I’m open to relocation or remote work worldwide.

At Rutube, I own creator monetization and the settlement layer, connecting ad revenue to payouts for creators, rights holders, business accounts, and partners. I’m working on an architecture designed to scale beyond the current settlement service.

I initiated and won C-level approval for a target settlement architecture, and I lead the track while reporting directly to the CPO. I also designed revenue-split models for three recipient types and automated payout calculations and forecasts.

As Product Manager for Ad Technology & Monetization at Rutube, I owned the product side of an in-house SSP MVP, including auction and waterfall logic and integrations with 4–5 DSPs. I coordinated five teams to launch Smart TV and In-App monetization from scratch in three weeks; these channels now account for about 40% of ad revenue.

Earlier, I worked across ad operations and partnerships at VK, IPONWEB Ltd, MaximaTelecom, and Condé Nast (Russia). My experience spans publisher and SSP monetization, integrations, analytics, and the connection between advertising and settlement.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager, Creator Monetization

Current

Rutube

Mar 2026 - Present (7 months)

Rebuilt settlement architecture for scale, designed revenue-share models for multiple recipient types, and automated settlement calculations.

Product Management Monetization Settlement Architecture RevShare Microservices SQL BigQuery Clickhouse Grafana Jira Confluence

Product Manager, Ad Technology & Monetization

Rutube

Jun 2024 - Mar 2026 (1 year 9 months)

Owned ad inventory, auction infrastructure, and the link between advertising and settlement. Grew ad revenue 4x, launched Smart TV and In-App monetization, and built an in-house SSP.

AdTech SSP DSPs RTB Auctions Waterfall Programmatic Header Bidding GAM AdFox CPM Dynamic Pricing Fill Rate Sell Out Instream Video Outstream Video Smart TV In App IAB SQL BigQuery Clickhouse Grafana Jira Confluence

Partnerships Manager (Ad Network, myTarget)

Jul 2022 - May 2024 (1 year 10 months)

Managed 27 ad-network partners, provided monetization analytics and SDK/API support, and tuned per-partner waterfalls. Found and closed 12 critical stats bugs, recovering up to 15% of lost revenue for partners.

Ad Network Monetization and Analytics SDK APIs Waterfall Tuning SQL BigQuery

Ad Operations Manager

IPONWEB Ltd (UK)

Mar 2021 - Feb 2022 (11 months)

Managed SSP monetization and DSP integrations for two international projects, performed SQL and BigQuery analytics, and implemented product and UI improvements.

SSP DSPs SQL BigQuery Product Improvement UI Improvements International Clients SLA

Programmatic AdOps Manager

MaximaTelecom

Sep 2019 - Feb 2021 (1 year 5 months)

Managed full monetization cycle via header bidding and GAM/AdFox, including instream and outstream video. Automated reporting, cutting reporting time by 90%.

Header Bidding ADX Yandex Criteo MyTarget GAM AdFox Instream Video Outstream Video Report Automation

Programmatic / AdOps Manager

Condé Nast (Russia)

Mar 2016 - Aug 2019 (3 years 5 months)

Managed programmatic monetization in GAM, AdX, and SSPs, including auction optimization, segmentation, and monetization strategy. Automated full campaign cycle and launch processes.