Ojo Joshua

Delivered live sports commentary, fixture analysis, sports news updates, and pre/post-game analytical content. Built audience engagement through clear storytelling and live communication, including coverage associated with Euro 2020.

Led integrated media strategy for Auntie Betty Bakery and Mile24 Market, supervising content creators, designers, telemarketers, and video editors. Boosted brand visibility by 45% in 6 months, increased engagement by 60%, and reduced ad spend by 30% through data-led A/B testing.

Managed email marketing, monthly content calendars, campaign reporting, staff training, and KPI performance. Generated 3,000+ new leads within 3 months and improved email open rate from 18% to 44%.

Designed marketing strategy and led internal and external communication, including branded content, company memos, email campaigns, website blogging, and SEO. Increased podcast listenership by 70% over 6 months and reduced content turnaround time by 50%.

Provided outbound support to DStv and GOtv subscribers, followed up on leads, and supported customer retention and recovery. Resolved service issues, escalated technical faults, and handled high-volume customer communication.

Hosted Niger Kickoff, Sport 180, and Lead Sport while developing original youth-focused sports content. Managed radio shows independently and delivered news, entertainment, and sports programming with strong on-air performance.

Managed YouTube accounts for Pepsodent Nigeria, OPPO Nigeria, and First Bank, coordinating influencer campaigns and serving as a key link between clients, influencers, creative teams, and internal stakeholders. Supported campaigns that generated 150M+ views and analyzed performance to improve ROI and CTR.

In progress: Meta Certified Digital Marketing Associate.

Ongoing: Content Marketing & SEO for Media Professionals.

Activities and societies: Vice President, Press Club; Departmental Governor

Pursued a B.Sc. in Mass Communication, serving as Vice President of the Press Club and Departmental Governor.