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Nyambura Muriuki

@nyamburamuriuki

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UX and Product Designer at myAgro, redesigned farmer enrollment from over ten minutes to about two.

Kenya

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What I'm looking for

I'm available for contract work from October 2026, designing products for low-bandwidth settings and users with varied literacy.

At myAgro, I design apps that field agents use to serve smallholder farmers across West Africa, including for low-bandwidth settings and varied literacy. I redesigned farmer enrollment around what agents recognize and need at each step, bringing the time to enroll a farmer from over ten minutes to about two.

I built a low-literacy-centered design system and an insights repository for four user groups, drawing on more than 7,000 survey responses. I also ran field interviews and usability tests in rural contexts, then shared findings with product and engineering.

With watu wako, my independent product, I designed the brand, a trusted scoring rubric, a score badge, and three product surfaces, and directed the build with AI tools. My work also spans public health research, including published work on war, conflict, and health and a co-authored chapter on health systems in low- and middle-income countries.

Experience

Work history, roles, and key accomplishments

Current

UX Designer

Current

myAgro

Sep 2023 - Present (3 years 1 month)

Design lead across Connect, the village sales agent app, the delivery agent app and Express, the platform that reaches non-literate smallholder farmers directly. Redesigned the farmer enrollment flow, built a design system, and ran field interviews and usability tests.

Current

Freelance UX and UI Designer

Current

Freelance

Jan 2022 - Present (4 years 9 months)

Delivered projects across education, fashion, tourism and energy. Designed Octalysis gamification flows for the HopStair coaching app and built reusable design systems and component libraries for returning clients.

UX Design UI Design Octalysis Gamification Design Systems Component Libraries Figma Adobe Creative Suite

Lead Designer and Product Manager

Wells Woodworks

Oct 2022 - Feb 2024 (1 year 4 months)

Built the brand identity, a responsive website and a content system from zero, reporting a 70 per cent lift in engagement and three times the inquiry volume. Ran agile delivery for more than twelve custom furniture lines from concept to production.

Brand Identity Responsive Design Content Systems Agile Delivery UX Design Libraries Product Management

Founder and Designer

watu wako

Designed the brand, a scoring rubric, and a score badge as a design system component for an independent score for Nairobi's social events. Designed all three product surfaces and directed the build with AI tools.

Brand Design Design Systems AI Tools Product Design Prototyping Pitch