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Njeri Muciri

@njerimuciri

I build investment-ready circular economy intelligence and impact-focused systems across East Africa.

Kenya
Message

What I'm looking for

I'm looking to build and support work where rigorous field research, circular economy data, culture, and climate action create visible opportunities for investors, communities, and sustainable ventures.

I founded Earthwise Insights to map circular economy businesses across East Africa and turn field-verified, operator-consented findings into investment-ready intelligence for impact investors and climate funds. So far, we’ve mapped two businesses across 11 sites, documented KES 8.2M, and surfaced a 7,200-tonne monthly organic-waste opportunity.

I’ve spent nine years designing strategies, research frameworks, and education programs across Nairobi, refugee communities, and global institutions. From leading a $52.5M hydroponics case study to training teachers and building StudioShop Kenya, I follow the overlooked details that reveal where culture, climate action, and economic opportunity meet.

Experience

Work history, roles, and key accomplishments

StudioShopKenya logoST
Current

Founder & Curator

Apr 2024 - Present (2 years 5 months)

StudioShop is a labor of love, a platform born from a deep passion for art, sustainability, and community. I founded it to champion artists who create with the planet in mind, using eco-friendly materials to tell powerful stories.

I lead our efforts to connect these visionary creators with markets that value both beauty and impact, building bridges between culture and climate action. Every day,

Earthwise Insights logoEI
Current

Founder & Director

Oct 2023 - Present (2 years 11 months)

I founded Earthwise after years of working inside some of the world's most complex systems, slums, refugee camps, global institutions, and noticing the same thing everywhere.
The most valuable opportunities were never the most visible ones.
Earthwise Insights maps circular economy businesses across East Africa and structures what we find into investment-ready intelligence for impact investors and

Freelance logoFR

Strategy Consultant

Jan 2023 - Apr 2025 (2 years 3 months)

I specialize in market analysis, business planning, and project management, working with clients across Canada, Miami, and Kenya to develop tailored strategies in economic, technological, and legal sectors.
I have designed and managed a global holistic health project reaching 1,000+ individuals, I have overseen the implementation of a 10K-SKU eCommerce platform, and developed strategies for susta

ML

Business Analyst

Mulatya Africa Advisory Services Limited

Sep 2021 - Dec 2022 (1 year 3 months)

Conducted market analysis, business planning, and proposal writing across economic, technological, and legal sectors. Led a $52.5M Hydroponics case study to drive economic growth in Uganda.

Mulatya Africa Advisory Services Limited (MAAS) logoMM

Business Analyst

Sep 2021 - Dec 2022 (1 year 3 months)

Conducted market analysis, business planning, and proposal writing across economic, technological, and legal sectors, leading remote project management across multiple regions. Leveraged Excel for data-driven decision-making.

One of my key achievements in this role was leading a $52.5M Hydroponics case study to drive economic growth in Uganda.

Futbol Mas Africa logoFA

Head of Strategy

Jan 2020 - Sep 2021 (1 year 8 months)

Led the design and management of education projects for UNHCR and Fútbol Más Kenya, overseeing implementation in Nairobi, Kakuma, and Dadaab. Developed innovative training systems and policies, including a hybrid Learning Management System based program for refugee teachers.

Successfully implemented a Competency Based Curriculum Teachers Training integrating sports and technology, training 49 te

Futbol Mas Africa logoFA

Community Project Consultant - UNODC Urban Safety and Governance Assessment

Jan 2020 - Dec 2020 (11 months)

Led the UNODC Urban Safety and Governance Assessment, developing the work plan, research methodologies, and data collection framework for Mlango Kubwa, a slum in Mathare that faces major violence issues. Coordinated with UNODC teams, local governments, and community stakeholders to identify safety priorities and develop risk prevention strategies.

Engaged 200+ community members through surveys a

FA

Community Project Consultant

Futbol Mas Africa

Jan 2020 - Dec 2020 (11 months)

Led the UNODC Urban Safety and Governance Assessment, developing work plans, research methodologies, and data collection frameworks for Mlango Kubwa. Engaged 200+ community members to identify safety priorities and deliver data-driven strategies.

Futbol Mas Africa logoFA

Project Lead

Jan 2019 - Dec 2019 (11 months)

Led the first comprehensive UNHCR Sports for Protection Project in Kenya, mapping 300+ urban refugee groups and conducting needs assessments to inform future programming.

Designed and led tailored training for 54 participants on violence prevention, health, and rights. Collected insights from 128 refugees, highlighting protection risks and resource gaps. Recommended strategic interventions to en

Futbol Mas Africa logoFA

Program Designer & Manager

Jan 2018 - Sep 2019 (1 year 8 months)

Helped shape Fútbol Más Kenya from the ground up, leading teams and adapting global programs to fit local realities.
Designed trainings, including environmental curriculums that impacted 10,000+ people in vulnerable communities like Kibera and Mathare, created a children’s mental health program, and worked with Aga Khan University on impact research. Also had the honor of speaking at the 2019, "An

Education

Degrees, certifications, and relevant coursework

UN

University of Nairobi

Bachelor's degree, Anthropology

Tech stack

Software and tools used professionally

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