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Niuton Kolchin

@niutonkolchin

I improve organic visibility through technical SEO audits, content strategy, and digital product thinking.

I'm an SEO specialist who has delivered technical and on-page SEO audits for websites and e-commerce projects as an independent consultant.

I investigate crawling, indexation, HTTP status codes, redirects, canonicalization, internal linking, Core Web Vitals, and organic performance using Google Search Console, Google Analytics, and Ahrefs. I turn findings into prioritized recommendations based on SEO impact and implementation effort.

At Equinox Dynamix, I created and optimized search-focused content through keyword, SERP, search-intent, competitor, and content-structure research. I worked across headings, metadata, internal linking, and content strategies aligned to commercial objectives.

I've also built digital products, including WordLoop, an Android language-learning app launched on Google Play, and Elysen Home, a Shopify e-commerce project supported by SEO, organic-growth strategy, brand positioning, and user-experience work.

Experience

Work history, roles, and key accomplishments

Founder & Product Builder

WordLoop

Built and launched an Android language-learning application from concept to production. Defined MVP scope, feature architecture, development roadmap, UX flows, and visual system, and took the product through development, testing, and Google Play publication.

Product Management Android MVP Definitions UI UX Google Play Product Launch

SEO Copywriter

Equinox Dynamix

Created and optimized search-focused content based on keyword and SERP research. Analyzed search intent, competitors, and content structure, and adapted content strategies to different search intents and commercial objectives.

SEO Copywriting Keyword Research SERP Analysis User Intent On Page SEO Internal Linking Content Strategy

Freelance SEO Specialist

Independent

Conducted technical and on-page SEO audits for websites and e-commerce projects. Analyzed crawling, indexation, HTTP status codes, redirects, canonicalization, internal linking, and Core Web Vitals.

Technical SEO On Page SEO SEO Audits Crawling Indexing HTTP Status Codes Redirects Canonicalization Internal Linking Core Web Vitals Google Search Console Google Analytics Ahrefs

Freelance SEO Specialist

Independent

Conducted technical and on-page SEO audits for websites and e-commerce projects. Analyzed crawling, indexation, HTTP status codes, redirects, canonicalization, internal linking, and Core Web Vitals, and converted findings into prioritized recommendations.

Technical SEO On Page SEO Google Search Console Google Analytics Ahrefs Core Web Vitals Crawling Indexing Redirects Canonicalization Internal Linking

E-commerce & Growth Project

Elysen Home

Built and managed a Shopify storefront and digital presence. Conducted technical and on-page SEO work and developed keyword, content, and organic-growth strategies.

Shopify Ecommerce SEO Content Strategy Social Media Brand Positioning Visual Identity User Experience

Founder & Product Builder

WordLoop

Built and launched an Android language-learning application from concept to production. Defined MVP scope, feature architecture, development roadmap, UX flows, and visual system.

Product Development Android MVP UI UX Visual Design Google Play Testing

SEO Copywriter

Equinox Dynamix

Created and optimized search-focused content based on keyword and SERP research. Analyzed search intent, competitors, and content structure, and worked with on-page SEO elements.

SEO Copywriting Keyword Research SERP Analysis User Intent On Page SEO Content Strategy Internal Linking Metadata

E-commerce & Growth Project

Elysen Home

Built and managed a Shopify storefront and digital presence. Conducted technical and on-page SEO work, developed keyword, content, and organic-growth strategies, and created a social-media content system while working on brand positioning, visual identity, and user experience.

Shopify Ecommerce Technical SEO On Page SEO Content Strategy Social Media Brand Positioning User Experience