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Nitin Pokhriyal

@nitinpokhriyal

Social Media Marketing Executive growing brands with organic strategy, paid campaigns, and SEO/SMO-driven lead generation.

India

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What I'm looking for

I’m looking for a role where I can own social media channels end-to-end—content planning, paid campaign optimization, and SEO/SMO—and use analytics to grow reach, engagement, and qualified leads with measurable ROI.

I’m an SMO executive with 3+ years’ experience planning and running social media and paid campaigns, focused on Facebook, Instagram, LinkedIn, and Twitter/X. I combine organic content strategy with paid promotion and on-page SEO to grow reach, engagement, and qualified leads.

I’m comfortable owning a channel end-to-end—from content calendar and creative brief to campaign launch and performance reporting. In my roles, I manage and grow brand presence, build follower base and engagement, and keep messaging consistent across all channels.

I also plan, launch, and manage paid social campaigns to drive traffic and generate leads, tracking performance and adjusting targeting, creative, and budget to improve ROI. Alongside campaign management, I support on-page SEO work such as keyword research, on-page optimization, metadata, and local SEO, and I use analytics and ROI analysis to shape insight-driven strategy.

Experience

Work history, roles, and key accomplishments

Current

Social Media Executive

Current

Ifi Techsolutions Ltd.

Oct 2023 - Present (2 years 9 months)

Managed and grew brand presence across Facebook, Instagram, LinkedIn, and Twitter/X, building follower engagement. Planned, launched, and optimized paid social campaigns and reported performance to improve ROI.

Social Media Management Facebook Instagram LinkedIn Twitter WhatsApp Marketing Paid Social Advertising Campaign Setup Budget Management Performance Optimization Keyword Research On Page Optimization Metadata Local SEO Scheduling Canva Analytics Reporting ROI Analysis Targeting

Social Media Executive

YoCreativ

Jul 2022 - May 2023 (10 months)

Managed daily posting and content scheduling across multiple client social media accounts. Planned and optimized paid campaigns and used performance data and audience research to refine targeting and content strategy.