Nithya Suri
@nithyasuri
Product designer building design systems at Swiggles, including a live-product re-skin without a rewrite.
IndiaWhat I'm looking for
At Swiggles Design, I partner with founders and enterprise teams on product and design-system work from discovery through delivery. For Tellius, I built Michelangelo, a semantic token layer that re-skinned Vizpads, Kaiya and Missions while the product kept shipping and its geometry stayed unchanged.
At Dr. Reddy's Laboratories, I repaired the Proton design system, taking an inherited library from 200 or more inconsistent components to 100 in use. Engineering adoption rose from 12 to 85 percent, and I cut design-to-development handoff time by 40 percent.
At Zenoti, I redesigned onboarding for an enterprise beauty and wellness platform, reducing the process from one week to 18 minutes with a 78 percent completion rate. I’ve also worked on subscription growth at Talabat and hiring-platform design at Belong.co, and I use tools including Claude, Figma AI and Cursor in my day-to-day work.
Experience
Work history, roles, and key accomplishments
Principal Product Designer
Swiggles Design
Nov 2023 - Present (3 years)
Founded Swiggles Design to partner with founders and enterprise teams on end-to-end design engagements. Built design systems for Tellius, Zinnov, Bambino, Duskmiller, and Celebrity Resorts.
Led design for Panorama 360, an AI portfolio intelligence platform, and repaired the Proton design system. Increased engineering adoption from 12% to 85% and cut handoff time by 40%.
Senior Product Designer
Talabat
Feb 2023 - Oct 2023 (8 months)
Redesigned the Pro subscription experience, improving MRR conversion from 4% to 7% and Pro order share from 11% to 16%. Created the Marshmallow pattern library and led research.
Provided B2B product design for internal portfolio and planning tools, which became the brief for the later lead role.
Removed onboarding bottleneck, reducing onboarding time from one week to 18 minutes with a 78% completion rate. Rebuilt twenty core components for a tablet-first experience.
Manager, User Experience Design
Belong.co
Sep 2019 - Aug 2020 (11 months)
Ran design for a hiring platform, having grown into the role from a consultancy position.
UX Design Consultant
Belong.co
Jan 2019 - Aug 2019 (7 months)
Provided full-time design consulting across UI and UX, pitch decks, and social collateral, which led to a design manager role.
Guest Lecturer
Woxsen School of Arts and Design
Mar 2019 - Mar 2019 (0 months)
Taught History of Design for one module to twenty students and turned a workshop module into a History of Design exhibit.
Interface design in a large engineering services studio, marking the start of ten years in product design.
Creative Team Lead
Whimaway
Apr 2015 - Jul 2016 (1 year 3 months)
Led a creative team, contributing to design projects.
Designer
Idiom Design and Consulting
Sep 2014 - Apr 2015 (7 months)
Worked as a designer, contributing to design projects.
Education
Degrees, certifications, and relevant coursework
Memorisely
AI Design System Bootcamp, Design Systems
2025 - 2025
Completed AI Design System Bootcamp certification in 2025.
CEPT University
Master of Arts, Design and Communication
2012 - 2014
Activities and societies: Best Thesis Award, Academic Excellence Award
MA in Design and Communication from CEPT University, Ahmedabad, from 2012 to 2014. Awarded Best Thesis and Academic Excellence Award.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
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