Sanjay Thinagar
@sanjaythinagar
Lead product designer crafting trustworthy, accessible workflows and scalable design systems.
What I'm looking for
I’m a product designer with 4+ years designing high-stakes workflows where craft and clarity directly affect user trust. I’ve led redesigns that materially improved operations—like cutting COA creation time by 71% (45 min to 13 min) through compliance workflow redesign.
At Betterly, I lead product strategy, UX, brand identity, website, and visual design for an adaptive clothing startup—owning creative direction and stakeholder decisions from concept through production-ready design. Previously, I led UX/UI for complex B2B SaaS platforms and shipped a COA Template Builder, plus built versioned design systems with tokens, documentation, and contribution guidelines used across modules.
I care about accessible, evidence-based experiences: I’ve run usability studies with 80+ participants and designed multisensory AR learning experiences focused on accessibility and inclusive education. Whether building component libraries to reduce delivery bottlenecks or planning developer handoff, I stay focused on clarity, usable interaction, and scalable systems that teams can adopt confidently.
Experience
Work history, roles, and key accomplishments
Lead Product Designer
Betterly
Aug 2025 - Present (1 year)
Led product strategy, UX, brand identity, website, and visual design for an adaptive clothing startup. Shipped the first product line (post-mastectomy loungewear) from concept to production-ready design and led creative direction and stakeholder decisions across product, supply chain, and brand.
Freelance Product Designer
Casa Mayuka
Feb 2025 - Present (1 year 6 months)
Sole designer on a founder-led marketplace, delivering 40+ responsive screens end to end including IA, flows, UI, and brand identity. Built a scalable component library to enable faster feature delivery and reduce design bottlenecks.
UX/UI Designer
Genista Biosciences
Feb 2022 - Jun 2023 (1 year 4 months)
Led design and shipment of the COA Template Builder, reducing document creation time from ~45 minutes to ~13 minutes (~71%). Redesigned compliance workflows and data-heavy interfaces for QA and food safety teams, and built a versioned design system with tokens, documentation, and contribution guidelines.
UX Designer
Indian Institute of Technology, Delhi
Jul 2021 - Feb 2022 (7 months)
Designed multisensory AR learning experiences focused on accessibility and inclusive education. Ran usability studies with 80+ participants, with findings showing measurable gains in engagement and retention compared to baseline tools.
Founding Product Designer
The Accidental Ally
Apr 2021 - Aug 2021 (4 months)
Designed an accessible WCAG 2.1 AA-compliant learning platform focused on accessibility certification pathways. Collaborated with accessibility advocates and industry practitioners to validate concepts and product direction.
Education
Degrees, certifications, and relevant coursework
Royal College of Art
Master of Arts, Information Experience Design
2023 - 2024
Master of Arts in Information Experience Design focused on accessibility, storytelling, service design, and emerging technologies.
National Institute of Design, Andhra Pradesh
Bachelor of Design, Industrial Design
2017 - 2021
Bachelor of Design in Industrial Design at the National Institute of Design, Andhra Pradesh.
Availability
Location
Authorized to work in
Website
snjy.workPortfolio
snjy.workJob categories
Skills
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