At Swivl, I own product design for the Fast Activation initiative, shaping onboarding and guided checklists that help users reach first value. The free-trial and PLG onboarding experience I designed contributed to monthly trial starts growing from 68 to 611, with 1,300+ trials in the first quarter.
I use PostHog funnel and behavioral data to find onboarding drop-offs and improve activation experiences after launch. I also designed goal-based lifecycle journeys across in-product prompts, SMS, and weekly digests.
At Swivl, I co-built the design system from zero, including accessible components, white and dark modes, and multi-language-ready tokens using Figma variables. It became the single source of truth across the app and web app.
Before Swivl, I worked on healthcare and enterprise products at Sketchbrahma Technologies and Medibuddy, and designed mobile, web, and admin experiences at Emproto Technologies. My work has included a digital land-ownership platform, an artist-collaboration platform, and a quality-checking app.
