Nishtha Pandey
@nishthapandey3
I build high-impact brand stories from concept through production, publishing, and performance analysis.
What I'm looking for
At Outlook Responsible Tourism, I own the full creative pipeline for branded and social-impact campaigns, from scripts and shoot direction through editing and publishing. I built the brand’s visual language, tone of voice, and content system from scratch, growing organic followers from 8K to 30K+ in under two years.
I lead integrated campaigns for state tourism boards and organisations including WWF India, IUCN, Slow Food, and Travalyst. My work has driven 50M+ impressions, including 20M+ organic, and earned recognition at the Indian Responsible Tourism Awards 2025.
Previously, I delivered end-to-end branded content for MG Motors, JioHotstar, and InVideo at Jist News, and built CNBC-TV18 NextGen from zero to 10K+ while launching its podcast format. I enjoy turning complex social, environmental, financial, and business stories into platform-native narratives that hold attention without relying on pity-based storytelling.
Experience
Work history, roles, and key accomplishments
Associate Producer
Jist News
Jan 2024 - Dec 2024 (11 months)
Owned branded content campaigns end to end, from concept and script to final delivery, for clients including MG Motors, JioHotstar, and InVideo.
Content Lead & Brand Manager
Outlook Responsible Tourism
Owns the end-to-end creative pipeline for the brand, from ideation and scripting to shoot direction, production, editing oversight, and publishing, without relying on external briefs.
Subeditor & Content Producer
CNBC-TV18 NextGen
Founded and built CNBC-TV18 NextGen from zero to 10K plus, introducing the podcast format to the platform and defining its content strategy from scratch.
Social Media Manager | Content Strategist | Brand Manager
Nishtha Pandey
Built the brand's visual language, tone of voice, and content system from scratch, scaling it from 8K to 30K+ organic followers in under two years.
Education
Degrees, certifications, and relevant coursework
Asian College of Journalism, Chennai
Post Graduate Diploma, Journalism
Pursued a PG Diploma in Journalism, focusing on journalistic skills and practices.
St Francis College for Women, Hyderabad
Bachelor of Arts, Mass Communication, English Literature & Political Science
Earned a Bachelor of Arts degree with a focus on Mass Communication, English Literature, and Political Science.
Availability
Location
Authorized to work in
Job categories
Skills
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