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Niraj Trivedi

@nirajtrivedi1

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Creative Director specializing in branded and original content strategy.

Zimbabwe

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What I'm looking for

I am looking for opportunities that foster creativity and innovation in content production, with a focus on collaboration and strategic growth.

I am a seasoned Creative Director with extensive experience in leading branded and original content initiatives. Currently, I oversee the Branded & Original Content vertical for JioStar, where I manage client relationships and develop innovative strategies for music-based IPs and branded solutions. My role involves a deep understanding of consumer behavior and market trends, enabling me to create compelling content that resonates with audiences.

Previously, I served as the Head of Non-Fiction Content at Worldwide Media, where I spearheaded brand solutions and partnerships for renowned brands such as Filmfare and Femina. My career spans various roles in programming and content production, including positions at Discovery Network India and Radio ONE, where I successfully grew digital footprints and enhanced content calendars. My diverse background in media has equipped me with a unique skill set that combines creativity with strategic thinking.

Experience

Work history, roles, and key accomplishments

Current

Creative Director, Branded & Original Content

Current

JioStar (formerly Viacom18)

Jan 2019 - Present (6 years 6 months)

Led the Branded & Original Content vertical for MTV India & Kaanphod (YouTube music channel). This role included client management and consumer strategy for music-based IPs and branded solutions.

Client Management Brand Content YouTube Channel Management Content Strategy

Head, Non-Fiction Content

Worldwide Media (TOI Group)

Jan 2017 - Present (8 years 6 months)

Headed non-fiction brand solutions and partnerships for brands such as Filmfare, Femina, TopGear, and GoodHomes. Managed all aspects of client pitch and execution.

Partnerships Non Fiction Content Media Planning

Programming Head

RadioONE (Mumbai)

Jan 2016 - Present (9 years 6 months)

Led content planning, branded, and digital content solutions for Radio ONE’s Mumbai station. Focused on growing their digital footprint and content calendar on social media.

Content Planning Brand Content Digital Content Solutions Social Media Strategy Digital Footprint Growth

Associate Director, Programming

Discovery Network India

Jan 2015 - Present (10 years 6 months)

Led Programming & Planning for TLC & Discovery TURBO, including producing/directing content acquisition. Managed a team of planners for channel broadcast to achieve viewership targets.

Programming Planning Content Acquisition Team Leadership Viewership Analysis

Senior Manager - Music Content

Viacom18

Jan 2013 - Present (12 years 6 months)

Supervised Music Content including original IPs on MTV India & Pepsi MTV Indies. Projects included Video Music Awards India, Coke Studio@MTV, and Royal Challenge MTV Unplugged.

Music Content Supervision Original IP Development Project Management Event Production Artist Relations Media Production

Sr Reality Producer - Dadagiri 2

EndemolShine

Jan 2009 - Present (16 years 6 months)

Served as Senior Reality Producer on the adventure-reality show Dadagiri 2 for BINDASS. Managed production aspects of the show.

Reality TV Production Content Development Production Coordination Talent Management

Executive Producer, Programming

Bindass (UTV)

Jan 2009 - Present (16 years 6 months)

Worked with the Programming team, developing new concepts and supervising execution. Contributed to the creative direction and implementation of programming initiatives.

Programming Execution Supervision Content Strategy Team Collaboration Media Production

Director - Let's Design

ZOOM (Times Group)

Jan 2009 - Present (16 years 6 months)

Directed & Produced the fashion-based reality talent hunt format 'Let's Design' in association with the Cotton Council of India (CCI). Oversaw all production elements.

Production Reality TV Production Fashion Content Partnership Management

Executive Producer - BindassLIVE

Magicworks Pvt Ltd

Jan 2008 - Present (17 years 6 months)

Served as Executive Producer and package Producer for 'BINDASS LIVE', a first-in-news show. Managed the overall production and packaging of the program.

Executive Producer Content Packaging Production Management

Associate Producer, MTV Wassup

TangerineDigital

Jan 2008 - Present (17 years 6 months)

Served as Associate Producer for MTV WASSUP, a daily youth news feature. Assisted in the production and content creation for the program.

Associate Producer Youth News Content Creation Daily Broadcast Media Production

Associate Producer, Programming

Channel [V]

Jan 2005 - Present (20 years 6 months)

Engaged in hands-on production, focusing on ideation, concept building, and execution of music content, artist interviews, and live concert coverage. Managed projects like Big [V] Concert and [V] Launchpad.