Looking for a job

Nina Lesley

@ninalesley

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I build data-driven social media strategies that grow brand engagement.

Rwanda

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What I'm looking for

I'm open to remote and hybrid digital marketing or social media roles where I can combine creative content, audience data and technical systems to build strategies that improve engagement and campaign results.

At Kigali Today, I manage Facebook, Instagram and X for multiple client accounts, turning audience data into content strategies, campaign ideas and monthly calendars that support client goals.

I bring Business and ICT training to digital marketing, pairing creative direction with performance reporting, Meta Business Suite analysis and practical recommendations that improve engagement and ROI.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing & Social Media Specialist

Current

Kigali Today

Jan 2026 - Present (8 months)

Manage brand presence and content strategy across Facebook, Instagram and X for multiple client accounts. Develop monthly content calendars, conceptualize campaign ideas, monitor performance using Meta Business Suite, and produce performance reports with actionable insights.

Social Media Management Content Strategy Campaign Development Audience Engagement Copywriting Content Calendar Management Meta Business Suite Social Media Performance Audience Insights Campaign Reporting Canva Google Analytics Capcut Notion Trello Client Communication

Education

Degrees, certifications, and relevant coursework

Mount Kigali University

Bachelor of Business and Information Communication Technology, Business and Information Communication Technology

Activities and societies: Developed an AI-Based Performance Analytics System for Royal FM (94.3 FM) integrating machine learning, real-time dashboards, sentiment analysis and predictive audience analytics. Coursework includes Digital Business, Database Management, Business Intelligence, Information Systems, and Project Management.

Pursuing a Bachelor of Business and Information Communication Technology, with expected graduation in December 2026. Developed an AI-based performance analytics system for Royal FM as a final year capstone project.

Google

Digital Marketing & E-Commerce Strategy, Digital Marketing

Currently pursuing the Digital Marketing & E-Commerce Strategy certification from Google/Coursera, covering SEO, SEM, e-commerce strategy, email marketing, paid social, and campaign analytics.

IBM

IBM Business Intelligence Essentials, Business Intelligence

2025 - 2025

Completed IBM Business Intelligence Essentials certification in 2025, covering data analysis, BI fundamentals, dashboard creation, and data-driven decision making.