Open to opportunities

Niladri Shekar Dutta

@niladrishekardutta

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Product design leader with 10+ years building consumer platforms across food-tech, fintech, and logistics.

India

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What I'm looking for

I’m looking for a product design leadership role where I can blend research-led design systems with hands-on strategy, collaborate as an equal voice with engineering and data, and help teams ship scalable, high-quality consumer experiences.

I’m a product design leader with 10+ years of experience building consumer platforms across food-tech, fintech, and logistics, including products serving over 100 million users. I bring a hands-on approach to strategic problem-solving—creating complex product experiences while building design systems, research-led practices, and scalable processes.

My design philosophy is to connect exceptional user experiences with sustainable business outcomes. With an INSEAD MBA, I bring sharper perspective on how design decisions influence growth, margins, and market positioning.

In recent roles, I led zero-to-one product strategy from concept to MVP in 4 months, mentored and scaled teams to raise the craft bar, and partnered across founders, engineering, data, and business as an equal voice in strategy and roadmap decisions. I’ve also driven measurable impact—reducing customer retention costs by 50%, increasing user adoption by 1.8x, scaling design system delivery speed by 50%, and cutting complaint resolution time by 42% through an automated support ecosystem.

Experience

Work history, roles, and key accomplishments

Head of Design

Ownly by Rapido

Apr 2025 - Apr 2026 (1 year)

Architected the zero-to-one product strategy for a food-delivery marketplace, taking the concept to an MVP launch in 4 months. Hired, mentored, and led multiple designers and researchers, partnering with founders and leadership to influence strategy and roadmap decisions.

Product Strategy MVP Design Product Design UX Strategy Design Leadership Cross Functional Partnership Mentorship

Manager, UX Design

Dream11

May 2022 - Apr 2023 (11 months)

Redesigned the platform’s core loyalty program, reducing customer retention costs by 50% and increasing user adoption 1.8x within 6 months. Directed strategic UX and gamification initiatives and partnered with external design agencies to ship design-to-development for DreamX.

UX Design Gamification Loyalty Design Cross Functional Partnership External Agency Management User Research Usability Testing

Lead Product Designer

Furlenco

Jun 2019 - May 2022 (2 years 11 months)

Headed the consumer design team and partnered with product and engineering to deliver on-time, successful product launches. Built and scaled Furlenco’s design system and improved delivery efficiency by 50%, and reduced customer complaint resolution time by 42% via an automated support ecosystem.

Product Design Consumer Design Systems Shared Components Cross Functional Partnership Mentorship Agile Scrum

Senior UI/UX Designer

Porter

Jul 2017 - Jun 2019 (1 year 11 months)

Designed Porter’s first company website from scratch, shaping information architecture and discovery flow for 2 Lacs+ monthly active users. Led product design for the fleet management platform, driving 3x adoption within 6 months, and created core order-management workflows including trip booking, ride details, checkout, and account management.

UI UX Design Information Architecture Discovery Flows Fleet Management Order Management Interaction Design Visual Design

UI/UX Designer

UrbanPiper

Jul 2016 - Jul 2017 (1 year)

Founding design hire, owning design end-to-end across the company, including web, app, marketing, and brand collateral. Built remotely configurable website builder templates and order management systems enabling restaurants and retail chains to manage orders, inventory, and operations.

UI UX Design Web App Website Builder Order Management Systems Interaction Design Visual Design