I merge the art of storytelling with the precision of AI to craft content that captivates and converts. I work as an AI-driven CRM & Content Specialist, with experience in iGaming and performance marketing—creating and optimizing email, SMS, and web push campaigns that drive retention, engagement, and revenue.
In my current role at SEOBROTHERS (Playfina brand), I manage CRM campaigns across 5 languages and improve performance through A/B testing and copy optimization for bonus offers, tournaments, and seasonal campaigns. I also monitor and respond to player reviews across 18 Trustpilot accounts and adapt messaging to regulated market standards and responsible gambling requirements, combining AI-assisted workflows with data-driven decision-making.
Latvia